International Asia Pacific Business Essay Example | Topics and Well Written Essays - 2500 words

International Asia Pacific Business - Essay Example hile formulating the strategies, the organizations’ leader and the management team will firstly look at the factors that may aid them to make a successful entry. After analyzing the positive factors, the firms will or should have to analyze the challenges that may impede its entry. As every foreign market or country will have different political, social, economic conditions as well as different customers, competitors, prospective employees, etc, etc, there will be many challenges, which will block the firms’ success. Also, there will be country specific challenges as well as industry specific challenges in those foreign markets. For example, the Asian country of China has some distinct aspects, which will surely act as a challenge for the new firms, who are planning to enter it. Likewise, the retail industry in China also has some inbuilt challenges, which may impede the foreign invested retail firms, who may plan to make an entry into China. So, this paper will analyse and asses the challenges faced by Foreign invested Retail firms in China. In the earlier decades, the cheap Chinese products only entered various countries’ markets. But, now seeing the potential of the Chinese economy and the market many foreign firms or foreign invested firms have entered or entering the Chinese markets. The other thing, which is enticing the foreign firms including the retail firms, is the huge population, which translates into the biggest market of the world. â€Å"Most of the world’s major global retail firms are desperate to grab a slice of the world’s largest and most rapidly growing emerging market† (Gamble, 2006). Apart from these two important aspects (high economic growth and huge market), the main thing that allows the foreign firms to enter China including its retail sector is the relaxation of many restrictions imposed by the Chinese Government. China being a Communist country functioned behind an â€Å"Iron Curtain†, restricting the foreign firms to protect

Cultural Influences on Eating Out Habits in the Uk Essay Example for Free

Cultural Influences on Eating Out Habits in the Uk Essay Society today has become accustomed to dining out. It has become a large part of British culture according to a survey carried out by Mintel entitled ‘Evening Eating Habits in the UK’ (2005). Dining out at ethnically themed restaurants and takeaways has increased in recent years due to many different economic, social, and cultural forces. These forces vary from the presence of a more affluent society with higher expendable incomes to the increased ability to travel to exotic far away places around the world creating a consumer want for recreation in the UK of their holiday experiences which include dining out. The report also highlighted the fact that 75% of the eating out market is dominated by those eating out in the evening which equates to ? 20. 7 billion a year. This market is one that can not be ignored by those within the hospitality industry and those businesses that already experiment with exotic foods will gain the opportunity to experiment further with their menus, using higher priced ingredients to increase profit margins. Although there are many possibilities available as the trend widens it is suggested by the author that a trend alone cannot allow for increased business. Higher profit margins for more expensive ingredients will mean that the consumer will start to expect more from the restaurant or takeaway in question. Such qualities as ambience, service, food standards, variety of menu, and recreation of an experience the consumer may have had whilst on holiday may also come into the equation. Large brands such as YOsushi! are cashing in on the market trends by serving a variety of sushi dishes in a fun and friendly way. Japanese food such as sushi is often deemed as a much healthier option to over take in popularity other ethnically themed cuisine such as indian and chinese dishes (Martin, 2007). Sushi is based primarily around raw fish, rice, and vegetables (YOsushi! 2007) and therefore the author suggests that due to a more multicultural society in the UK this has lead to different ideals being set for healthier eating however it is noted by the author that although the ingredients used to make the western ideal of sushi are deemed as healthy the preparation and cooking methods may not result in an end product that is altogether free of those things seen as unhealthy due to the inauthenticity of production. Although large companies such as YOsushi!are succeeding in a very competitive business environment, how will such a shift in eating habits affect the smaller local businesses? According to Mintel (2002) one of the main reasons smaller businesses within the ethnically themed cuisine market are suffering lower profit margins is due to the lack of branded outlets, but the author suggests that this could be due to other issues such as the recent healthy eating trend which has caused many consumers to re-evaluate the content of the takeaway food that they consume therefore choosing healthier options instead. This essay will attempt to identify the reasons why a consumer will choose to dine out over eating at home, and then their reasons for choosing one hospitality venue over another. This should help to understand the growing market for ethnically themed restaurants and takeaways. The contributing economical, social, and cultural factors of increased consumption of ethnic cuisine will be explored further making suggestions to the hospitality manager on how to understand their target market therefore aiding a more profitable business. It is important for any business to understand a consumers’ motivation to buy or use a service â€Å"A motive is an internal energy giving force that directs a persons activities towards satisfying a need or achieving a goal† Dibb et al (2001, pg. 121). Before a consumer enters any hospitality venue there may be many different factors that have affected their motivation to choose that particular restaurant or takeaway over another. It may be such basic factors as location, price, and the service they are provided with once inside the establishment, choosing on this basis is known as ‘patronage motives’. For an ethnically themed restaurant or takeaway to make the most of these motives they should be aware they are around them and attempt to emphasize said factors within their personalized marketing mix. It is suggested by the author that this can be achieved with simple marketing ploys such as 2 course lunch menus, or a drink and a main course at a set price. By strategically placing the offers where the consumer will see them is more likely to attract them to try the service that is provided, and possibly provide return custom when the special offers are not available and they will choose from the full price menu instead. It is suggested by the author that this form of marketing can be applied anthropologically as the consumer will not only judge the food outlet based on the price but also on how that price fits in with the image of the food product and its connection to the time and culture it represents. A good example of strategic marketing for ethnic food is that of ‘China Town’ in London, many of the restaurants offer all you can eat buffets at low prices, and set menus that will attract many types of customers from those people wanting a quick lunch away from the office to tourists who have been attracted by the hearsay and theme of such a place (Anon, 2007). 60,000 Chinese people of diverse origins live in London there is a large network of Chinese schools and charity based community centres that offer support so that a sense of cultural identity can be passed down from one generation to the next. This sense of cultural identity may be passed down for several reasons, Auge (1995) suggests that there is some sense of fantasy where as the environment they live in was founded a long time ago expressing a group identity that they feel should at all times be defended from external and internal threats and not forgotten through the generations. Although ‘China Town’ is now seen by the local council as a tourist attraction (Anon, 2007), it was originally a safe haven for the many migrants coming to the UK in the 1960’s, many of the british soldiers that returned from war in the Far East having enjoyed Chinese cuisine founded a new loyal customer base for the cuisine in the UK and this is how that particular area of London became known as ‘China Town’ (BBC. 2007) Although China Town is now a tourist attraction it should be noted that it is also a meeting place for many Chinese people who feel a sense of community and cultural identity. Unfortunately since Westminster council started a multi million pound re-development of the area this has seen the closure of many of the smaller authentic chinese restaurants in favor of more chinese ‘themed’ restaurants that will appeal to the average tourist (Anon, 2007). It is suggested by the author that this could cause many negative issues for the cultural identity and sense of community that exists within China Town where as the authenticity and history behind such an area of London are forgotten in favor of providing the tourists with an unrealistic representation in hopes of higher profits and visitor statistics. However it is noted by the author that there has always been an element of staged authenticity in China Town because the original cultural background was replicated in the first place. Although ‘patronage’ motives play a key part in the consumer decision making process there are many other motives to consider such as the suggestion that food choices are actually part of a person’s identity for example a consumer who chooses to dine at restaurants that only use local produce is likely to be seen by other consumers as someone who is not only concerned with the food that they eat, but also where it has come from and whether it benefits their local communities economy and local identity. Local produce has over the past decade been linked to geographical, historical, political, legal, economical, social and cultural issues therefore allowing the consumer to view it as a multi faceted cultural entity. Those consumers who are concerned with choosing only local produce relates to the idea of territory, and the limitation of space while respecting the environment around them. (Auge, 1995) There are two key theorists in relation to consumer motivation Abraham Maslow and Frederick Herzberg. Maslow believed that a persons needs are based on a hierarchy arranged with the least important factors at the bottom and the most important at the top. This arrangement starts with physiological needs followed by safety needs, social needs, esteem needs, and finally self actualization. Once part of the Triangle (see appendix I) is satisfied then the consumer will move onto a fulfillment of the next level for example a man enters a chinese restaurant and eats because he is hungry then the physiological need is fulfilled, he may then go on to have a drink with friends to fulfill his esteem needs. â€Å"When that important need is satisfied, it will stop becoming a motivator, and the person will try to satisfy the next most important need† Kotler et al (2003, pg. 354). Frederick Herzberg developed Maslow’s theory and separated a persons motivators in to potential satisfiers and dissatisfiers. In Terms of Maslow and Herzberg’s theories being applied in an anthropological sense the author suggests that this refers to culture, identity and symbolism of food consumption as part of the needs felt by the consumer, furthermore esteem needs, social needs and even self-actualisation are all part of what the consumer deems part of their individual or cultural identity. For this to work a person must have enough factors that are going to satisfy them into choosing one ethnically themed restaurant over another. For a hospitality operation to put this theory to use they would need to avoid as many potential dissatisfiers as possible and concentrate on what the major satisfiers of their target market are, this may just cause the difference between a consumer choosing one restaurant over another that is just around the corner. Therefore it is suggested by the author that given the large number of decisions a consumer has to make when choosing an ethnically themed restaurant or takeaway, and the impacts that a multicultural society has on the consumer as an individual it is necessary to explore how and why consumers might influence one another to make a purchase decision based on food consumption. Firstly religious aspects of an individual within a group will play a key part in determining what food type they can consume. A child born into a family with strong religious beliefs will often take these beliefs as part of their individual identity, A good example of this is that of the consumption of ‘halal’ meat products by many muslim families throughout the UK. According to the Halal Food Authority (2007) the worship of Zibah means that animals have to be alive and healthy at the time that they are to be slaughtered, as little pain as possible must be endured by the animal during slaughter therefore a single cut is made with a sharp knife to the jugular vein. The Islamic Shari’ah religion also forbids the consumption of pork, and Halal meat must be prepared only in a situation where no pork products have been. Although there are many ethnic takeaways and smaller businesses providing halal or ‘kosher’ food, there are not many big brand names within the industry. Nando’s restaurant, a Portuguese themed food outlet, provides halal chicken in what they have branded world famous peri peri sauce. Nando’s have eased themselves into the local communities in which they reside by using the slogan â€Å"we believe in trying to make life better for all† (Nando’s, 2007). Offering local sponsorships of sports teams and supporting local charities has included the brand in a sense of community and cultural identity, it is noted by the author that the sense of community and cultural identity is referred to in a general sense rather than that of a particular local community. To continue the idea that consumers can influence one another the concept of traditional family mealtimes should be explored. Family mealtimes in the past decade would have been a time for the family to sit down, relax and enjoy each others company with a home cooked meal. In society today mealtimes are changing to meet new priorities and work patterns, and flexible eating patterns are becoming more popular as people base when they eat around their lifestyle rather than a structured day to day meal time for the whole family to adhere too. (Wright et al, 2001) It is suggested by the author that due to this shift in family unity at mealtimes less influence is being had over family group identity and a more decisive individualistic consumer will emerge instead with their own food choice preferences. However it is suggested by the author that the idea of a more individualistic consumer is more relevant to British culture and many other cultures residing within the UK may still enjoy unified meal times together as a family. In many ways it is a move forward in terms of identity and consumption of the consumer, one that the hospitality needs to be aware of to maintain a successful business. Friends and social groups can also influence one another in the food choices that they make, for example a group of friends who regularly meet up at coffee houses such as ‘Starbucks’ will adopt a coffee culture the same as that represented on popular television shows such as ‘friends’. This happens because of the regular use and social identity that is created (Food Institute, 2005). It is noted by the author that social groups that contain consumers of different cultures and backgrounds, may influence one another to desire the need to experience each others cultural identity. There are many reasons why a consumer may choose to eat out in the first place according to Cousins et al (2002, pg. 251) â€Å"If people have decided to eat out then it follows that there has been a conscious choice to do this in preference to some other course of action, in other words the food service operator has attracted a customer to buy their product as against some other product for example theatre, cinema, or simply staying at home†. Often the convenience of eating out over cooking at home will help make the decision for a consumer. Eating out means more time for relaxation, quality time with family or friends, or just a change from the norm of returning from work and cooking dinner. The increase in the number of consumers choosing to dine out follows changes that have happened over the last decade where as family identity and roles have changed, with most households having two incomes and often the women will be the primary earner whereas before the women would stay at home and perform the role of ‘housewife’. According to a recent survey (eating out and the consumer, 2007) only 8% of women see their main role as ‘family care’ compared to 15% just a decade ago, the survey also highlighted the fact that women are more concerned with healthy eating when dining out, with 76% of women agreeing compared to 41% of men. This could have an effect on the number of consumers choosing to dine at ethnically themed restaurants and takeaways as it is suggested by the author that as women are more concerned with healthy lifestyles for their families and will aim to choose an operation that can provide healthy nutrition, value for money, and good service as well as a sense of culture that is relevant to that particular family according to Mintel (2007) this will continue to be a growing factor in the choice of dining out establishments as more women seek full-time employment over the next five years. The change of roles in family lifestyles follows onto that of demographics. According to the Office for National statistics (2006) London consumers spend an average 60% more on dining out than consumers from other parts of the country such as in the North East of England. This can be seen in London with the success of ethnically themed restaurants and takeaways such as Belle Italia, Cafe Rouge, Pizza Express, and Franky and Benny’s (Tragus, 2007). Many of these franchisees can be seen throughout the country but the survey carried out by the Office for National statistics (2006) also showed that those companies who left high profit areas such as London to nationalise their brands got their ‘fingers burned’. The author suggests that this inability to mobilise a new brand into an area of the country may stem back to the area’s cultural identity based on the general perception of that culture, where as the consumer does not feel that the new brand is part of their personal identity and therefore is not part of the communities identity either. Identity can be associated with the repeat consumption of a particular restaurant or takeaway, for example a consumer who constantly eats at Chinese, Indian, and Greek takeaways may eventually adopt a fast food culture. The fact that so many people are choosing to dine out comes back to the notion that today’s society is more affluent, higher expendable incomes and more leisure time leading to a consumer that enjoys dining out on a regular basis. It is however noted that by the author that the trend for increased dining out may also relate to a new culture of ‘malaise’ whereas people are just too lazy to cook at home and therefore choose to dine out. According to Martin (2007, pg.3) â€Å"people will pay more for what they think is important, but the question for the eating-out market is what is going to be classed as really discretionary and what virtually essential? There is no sign that people will start cooking at home again, they will however most likely want better value†. The author suggests that better value can mean numerous factors such as better quality and service rather than just providing a less expensive dining experience. Therefore those ethnically themed restaurants using high quality ingredients and experimenting with menu changes towards the more exotic may find an increased custom due to the perceived ‘value’ in the consumers ideals. Many people want variety within their lifestyle, there are so many venues within the hospitality industry that offer something that a consumer may never have tried before or only experienced on holiday in a far away exotic place, this relates directly to the increased consumption of ethnically themed foods and plays a key part in attracting new customers and maintaining a loyal customer base. As mentioned earlier YOsushi! is one of the worlds most famous conveyor belt restaurants, the food is all freshly made to order and is prepared in full view of the customers. It is interesting to note that the conveyor belt restaurants in Japan are nothing more than a basic food outlet where customers can get a quick bite to eat on their way to do something else as stated by owner of London sushi bar ‘Itsu’ Mr Metcalfe (2007) also stating that the conveyor belt is a great way to get food to customers whilst saving money on staffing costs. It is suggested by the author that this shows the cultural changes that have taken place in providing the same concept in two different countries so that they both remain profitable. Japan on one hand prefer the sushi conveyor belt restaurants to be quick no fuss food where as in the UK they are somewhat staged, bringing a little piece of what the British believe to be how Japan prepare, and eat their food almost ritualistically (Metcalfe, 2007). Since opening in 1996 YOsushi!has become extremely popular, their no fuss attitude to service and the customers freedom of choice within the venue has produced a global brand â€Å"Since the first year of business (1996) YOsushi! has received approximately 300 applications per year from potential franchisees from Australia to Zurich. We realized we were on to a winning formula and that we could replicate the outstanding YOsushi! success story around the world†. Vickers (2005). It is suggested by the author that the success of ethnic brands such as YOsushi!is the effective use of consumer motivation combined with the provision of a market trend that integrates both healthy yet exotic ethnic food types. Although brands such as YOsushi! have become globalised many of the dishes that are recreated from one country to another tend to have a very different end result to its original form. This will happen for several reasons starting from simple facts as seasonality of produce to the availability of certain ingredients. for example a curry had in India is likely to look, taste, and even smell different to that of a curry in the UK such as the ‘Balti’ which is believed to have been invented in Birmingham. (Anon, 2007). Birmingham is renowned for the production of curries with around 500 venues to choose from (Anon, 2005) and has provided a steady economy for the ethnic food industry, the word ‘Balti’ when translated actually means ‘bucket’ which in earlier days would have meant an earthen dish with handles on. The Balti will identify culturally with a specific set of migrants, even though it is not an ‘authentic’ Indian dish, and residents of Birmingham and the surrounding region, therefore the author suggests that the dish has been redefined from a traditional dish to one that combines not only the ethnic roots of the inventor but also the environment that is now lived in within western society. Although the cultural identity of foods such as the Balti appear to create an economical advantage for Birmingham it has been noted that many Balti-house owners and managers spend their time constantly undercutting each other in a price war (Ram et al, 2000) making it difficult for each individual business to survive. The cultural identity of Birmingham is very much tied to the popularity of dishes such as the curry the author suggests that this may be because of the stereotypical cultural image of the traditional British friday night out, but according to Stewart (1989) less well known is that of the fish and chip shops that are Greek-Cypriot owned and add up to over 25% of Birmingham’s fish and chip shops therefore showing that Birmingham is a good example of a multicultural environment within the UK, even though it is often not perceived to be a ‘global city’ its economy is evolving in many ways through the ethnic food industry that is related to its â€Å"multiculturalism, post colonialism and the transnationalism of many of its residents† (McEwan et al, 2005) , as suggested by Bryson et al (1996) it is a â€Å"workshop of the world† that through its migratory and post colonial past is by all means a multicultural city within the UK. It is noted by the author that although Birmingham is a good example of a multicultural city within the UK there are many other cities that also benefit from a multicultural society such as Manchester and Nottingham. In conclusion there are many different factors that affect the way consumers are motivated to choose where to dine out, these have varied from patronage motives to those of cultural identity and a sense of community. Religion, Income, increased leisure time, and demographics have all played a key part in influencing consumers on their food choices, leading to a society that is more informed about what is available to them and what they want from their dining out experience. The changing roles of family life, eating patterns and the increased number of women working full time has also contributed to a society that want to enjoy their leisure time with friends and family rather than adhering to the role of women in the home that may have been present a decade ago. Ethnically themed restaurants and takeaways have enjoyed the trends that have increased the number of people dining out in the UK dramatically in the last decade, with consumers including their food choices as part of their cultural identity and also wanting to experience other cultures that are residing alongside one another within many cities in the UK. Ethnic cuisine is influencing the consumer more and more, with choices available from world wide destinations that remind the consumer of holiday experiences, alongside the perception of a ‘healthier’ food option within the rise of a much more multi-cultural society, the service of ethnically themed cuisine should continue to remain profitable to both large brands and smaller businesses within the industry as long as the hospitality managers understand their target markets motivation for buying and consumer demand remains constant.

Stereotyping of Hispanics in Hollywoods Films Essay -- Movies Films E

Stereotyping of Hispanics in Hollywood's Films "[Cinema] manipulates the human psychology, sociology, religion, and morality of the people..."(Cine-Aztlan 175). I has been said to be used by capitalists and socialists as a powerful weapon in the struggle for social justice. In all the Hollywood films and documentaries about Mexicans and Mexican-Americans, none have escapes stereotypes. And it hasn't gone unnoticed. Thomas Martinez states that the "symbolic function of advertising in one level of understanding the racist implications of the mass media, especially regarding the Mexicans and Mexican-Americans"(Camplis, in Noriega 284). To completely understand Latino's struggle for liberation, the term "Raza" has come up repeatedly in the vocabulary for freedom on an encompassing scale. The term is used to incorporate the experiences of Native Americans, Mexicans and others of Latin American descent in this country in the search and struggle for liberation politically, philosophically, and aesthetically. Another term recognizable in the struggle for liberation is "Chicano", which represents the need for people of Mexican descent to come to grips with the elemental fact of their identity..."(Camplis, in Noriega 286). Chicanos and other Latin Americans all have a distinct culture that shouldn't have to be conformed to or assimilated with American "standards". So, Cubans took a different approach to the whole notion of change or be segregated. Cuba...

Inventory and Reebok

When dealing with a market segment that has high variable demand, it is important to analyze not only your current inventory levels, but also generate future demand forecasts. This is because an inventory shortage can cause the company to lose future profits and lost goodwill. In the case of Reebok, the former NFL licensed jersey producer, many key decisions must be made to reduce inventory costs in periods of low demand while maximizing profits in periods of high demand for player specific jerseys.Using the newsvendor model to determine the optimal order quantity and leftover inventory, we will present a possible approach to inventory planning with uncertain demand. Uncertain Demand: Within the replica jersey industry, seasonality plays a vital part in keeping sufficient inventory to cover customer demand. Seasonality is regular periodic fluctuations, usually within a 12 month period whereas trend is an overall, persistent, long-term movement. For instance, â€Å"the NFL season dri ves much of the demand† with sales highest in August/September in anticipation of the upcoming NFL season. Later in the season, consumer demand is driven by holiday presents and the anticipation of the playoffs†. After the season is over, sales decline rapidly until the start of the next season. From a supply chain perspective, however, it is maximizing revenues from â€Å"lumpy† hot-market items as much as limiting obsolesce costs. Postponement: Reebok must order must it’s ordering decision at the start of a period, though it is concerned with inventory at the end of the period. Postponment allows Reebok to extend the life cycle of its jerseys as well as capture lumpy â€Å"dressed† product demand. Blank jerseys are shipped directly to the Reebok distribution center with no player name or number†. However, teams often change the style or color of their uniforms between seasons. Further, the consumer may want the latest and most up-to-date â₠¬Å"dressed jersey† for each individual player that they are a fan. Given â€Å"player demand changes so much from year to year† along with the fact that â€Å"player movements† occur during the off season (February to April), holding â€Å"dressed jerseys† at end-of-season is most risky.Indeed, â€Å"Reebok’s general practice is to sell leftover dressed jerseys at $7 but hold blank jerseys for next season†. End-of-season inventory: Reebok uses â€Å"blank† jerseys during the off-season to meet immediate demand for [popular] player movements, using its Indianapolis capacity to print (dress) up to 10,000 units per day. Given a lead time for all jerseys from contract manufacturers of 30 days, these â€Å"blanks† must already be on hand as end-of-season inventory to catch any player movement value during February, March and April.The 30 day lead time along with the 60 sea-shipping means ordering CM â€Å"dressed† jerseys can be delayed as late as May to meet the August rush, assuming CM’s have the blanks on hand. (CM’s carry 4 weeks inventory of blanks. Figure 5-11). In reality, the sequence by which inventory is added or subtracted does not matter. Jump-start ordering: In January/February, retailers are offered discounts so that 20% of their annual order arrives 8-12 weeks later, in May. This is a key strategy that Reebok needs to continually employ because it shifts inventory holding costs to retailers.It also allows Reebok to place orders with CM’s given a known demand. Then, throughout the rest of the year, retailers place up-to-level orders on a weekly basis. However, â€Å"we cannot be sure of inventory levels at any other point within a period (because of random demand)† MSD pg. 290. Reebok’s Management Focus: It takes 4-8 weeks on average for the Reebok contract manufacturers to deliver the jerseys to the warehouses from the beginning to end. While this is happ ening, the demand is changing before the jerseys even reach the warehouse.Thus it is critical that Reebok provide flexible contracts with the distribution centers to get their orders fulfilled on time. Reebok must work with their contract manufacturers to always make sure they have the appropriate resources and materials to deliver the quantities needed, as well as continuously maintain some level of inventory ready for customization and super-fast delivery; even air transport is available. Reebok should also continue to give the option of early order discount jerseys so that the retail distribution centers can have their own inventory prior to the season.By working with the both ends of the supply chain, Reebok can deliver up to date forecasting that will help all parties to virtualize inventory and respond quickly to demand, despite the uncertainty. Optimal Order Quantity with postponement To determine the Expected Profit-Maximizing Order Quantity for NFL replica jerseys given two options for finished goods, we must use two steps that give us two critical fractals; first, the probability of not stocking out and second, the The following information is given. Retailer wholesale price = $24 Discount price of unsold dressed Jersey = 7. Contract manufacturers’ price includes delivery to Reebok’s Distribution Center in India polis Cost of Blanked jersey, = $9. 50* Cost of dressed jersey from contract manufacturers = $10. 90* Blank jerseys can also be finish in Indianapolis for an additional cost of $2. 40 Cost of dressed jersey from Indianapolis= $9. 50 + $2. 40 = $11. 90 Holding costs are incurred for any jersey held-over to the following season, reducing the value of the unsold blanked jersey; this requires the assumption that the jersey would have been re-purchased at the initial purchase cost.Holding cost for unsold blank Jersey = $1. 045 Value of unsold blanked jersey = $8. 46 Step 1: Probability that demand for blank jerseys is less than Q: No stockout Co: Cost of overage = cost of blanked jersey – value of unsold blanked jersey   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   = 9. 5 – 8. 46 = 1. 04 Cu: Cost of underage = retailer wholesale price – cost of dressed jersey from Indianapolis   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   = 24 – 11. 9 = 12. 1 Step 2: Determining cost of finish jerseys from CM and finished jerseys from Indianapolis.Cost of overage = Cost of dressed jersey from CM – Discount price of unsold dressed Jersey   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  = 10. 9 – 7. 0 = 3. 9 Cost of underage (blank is available) = Cost of dressed jersey from Indianapolis –  Cost of dressed jersey from contract manufacturers   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  = 11. 9-10. 9 = 1. 0 Cost of underage (blank is unavailable) = retailer wholesale price – Cost of dressed j ersey from CM   Ã‚  Ã‚  Ã‚  Ã‚     =  24 – 10. 9 = 13. 1 As we know from step 1, the blank jersey has a 92% probability of not stocking out. Here is the cost of underage based on critical fractile of 0. 2 and using the costs from step 2. Cost of underage = 92% * cost of underage (blank is available) + (1 – 92%) * cost of underage (blank is unavailable)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   0. 92*1+0. 08*13. 1 = 1. 97 Demand Forecast for NFL Team, New England Patriots The following table was provided showing the forecast for the New England Patriots: The Expected Profit-maximizing Order Quantity use NORMINV(critical fractile,m ,s) in Excel The following example is calculating the quantity of dressed jersey of Tom Brady: Quantity of dressed jersey = NORMINV(0. 3,30763,13843) = 24673 Mean(blank jersey) = Mean(dressed jersey) – Quantity(Dressed jersey) = 30763-24673 = 6090 Quantity of blank jersey(New England Patriots) = NORMINV(0. 92,Mean(blank jersey) , Stdev of demand) = NORMINV(0. 92,37009,19211) = 64001 Revenue = retailer wholesale price * Total Demand = 24 * 87680 = 2104320 Cost = dressed jersey cost + blank jersey cost + decorate cost – inventory value   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   = 10. 9 * 50671 + 9. 5 * 64001 + 2. 4 * 37009 – 8. 46 * (64001-37009) = 1020193 Profit = 2104320 – 1020193 = 1083527Leftover inventory expected to be Blank Jersey Leftover Quantity : 64001-37009 = 26992 Recommendations Referring to the newsvendor model, it is my recommendation that Reebok should use the newsvendor model to plan their purchasing. The purchasing cycle starts 14 months prior to the regular NFL season. Due to unpredictable demand, it is difficult to generate a reliable forecast. The purchasing plan should be to purchase the jerseys that have the highest probability to be the hot-market item. The second purchasing plan goes into much more detail than the first plan.The planning manager can use the newsvendor model t o forecast the optimal quantity for the dressed jersey and the blank jersey. The most important thing in the NFL season is updating player’s and team’ s performance and status of a draft. The newsvendor model provides a statistical and quantitative analysis solution. Reducing cycle time will improve responsiveness and reduce inventory requirements. Also reducing order fulfillment time is better for responding to the customer needs which improves the overall customer service level. Conclusion Inventory planning of NFL replica jersey is based on many factors.The complexity of market needs Reebok to respond quickly to the changes in the customer demand. It is impossible for Reebok to generate accurate forecast, but they can reduce supply and order lead time and properly assess the salvage value of the leftover blank jerseys. Reebok should not only improve their customer service to meet NFL licensing agreement, but also to maximize the profit. this analysis was to maximize the profit. The solution here is Reebok should hold relatively more blank jersey than dressed jersey, and postpone the decoration step until the demand is known.

Hemolytic Disease of the Newborn

Hemolytic Disease of the Newborn ————————————————- What is hemolytic disease of the newborn (HDN)? Hemolytic disease of the newborn is also called erythroblastosis fetalis. This condition occurs when there is an incompatibility between the blood types of the mother and baby. * â€Å"Hemolytic† means breaking down of red blood cells * â€Å"Erythroblastosis† refers to making of immature red blood cells * â€Å"Fetalis† refers to fetus ————————————————- What causes hemolytic disease of the newborn (HDN)?HDN most frequently occurs when an Rh negative mother has a baby with an Rh positive father. When the baby's Rh factor is positive, like the father's, problems can develop if the baby's red blood cells cross to the Rh negative mother. This usuall y happens at delivery when the placenta detaches. However, it may also happen anytime blood cells of the two circulations mix, such as during a miscarriage or abortion, with a fall, or during an invasive prenatal testing procedure (e. g. , an amniocentesis or chorionic villus sampling). The mother's immune system sees the baby's Rh positive red blood cells as â€Å"foreign. Just as when bacteria invade the body, the immune system responds by developing antibodies to fight and destroy these foreign cells. The mother's immune system then keeps the antibodies in case the foreign cells appear again, even in a future pregnancy. The mother is now â€Å"Rh sensitized. † In a first pregnancy, Rh sensitization is not likely. Usually, it only becomes a problem in a future pregnancy with another Rh positive baby. During that pregnancy, the mother's antibodies cross the placenta to fight the Rh positive cells in the baby's body.As the antibodies destroy the red blood cells, the baby can become sick. This is called erythroblastosis fetalis during pregnancy. In the newborn, the condition is called hemolytic disease of the newborn. ————————————————- Who is affected by hemolytic disease of the newborn? Babies affected by HDN are usually in a mother's second or higher pregnancy, after she has become sensitized with a first baby. HDN due to Rh incompatibility is about three times more likely in Caucasian babies than African-American babies. ———————————————— Why is hemolytic disease of the newborn a concern? When the mother's antibodies attack the red blood cells, they are broken down and destroyed (hemolysis). This makes the baby anemic. Anemia is dangerous because it limits the ability of the blood to carry oxygen to the baby's organs and tissues. A s a result: * The baby's body responds to the hemolysis by trying to make more red blood cells very quickly in the bone marrow and the liver and spleen. This causes these organs to get bigger.The new red blood cells, called erythroblasts, are often immature and are not able to do the work of mature red blood cells. * As the red blood cells break down, a substance called bilirubin is formed. Babies are not easily able to get rid of the bilirubin and it can build up in the blood and other tissues and fluids of the baby's body. This is called hyperbilirubinemia. Because bilirubin has a pigment or coloring, it causes a yellowing of the baby's skin and tissues. This is called jaundice. Complications of hemolytic disease of the newborn can range from mild to severe.The following are some of the problems that can result: During pregnancy: * Mild anemia, hyperbilirubinemia, and jaundice The placenta helps rid some of the bilirubin, but not all. * Severe anemia with enlargement of the liver and spleen   When these organs and the bone marrow cannot compensate for the fast destruction of red blood cells, severe anemia results and other organs are affected. * Hydrops fetalis This occurs as the baby's organs are unable to handle the anemia. The heart begins to fail and large amounts of fluid build up in the baby's tissues and organs.A fetus with hydrops is at great risk of being stillborn. After birth: * Severe hyperbilirubinemia and jaundice The baby's liver is unable to handle the large amount of bilirubin that results from red blood cell breakdown. The baby's liver is enlarged and anemia continues. * Kernicterus Kernicterus is the most severe form of hyperbilirubinemia and results from the buildup of bilirubin in the brain. This can cause seizures, brain damage, deafness, and death. ————————————————- What are the symptoms of hemolytic disease of the newborn? The following are the most common symptoms of hemolytic disease of the newborn. However, each baby may experience symptoms differently. During pregnancy symptoms may include: * With amniocentesis, the amniotic fluid may have a yellow coloring and contain bilirubin. * Ultrasound of the fetus shows enlarged liver, spleen, or heart and fluid buildup in the fetus's abdomen. After birth, symptoms may include: * A pale coloring may be evident, due to anemia. * Jaundice, or yellow coloring of amniotic fluid, umbilical cord, skin, and eyes may be present.The baby may not look yellow immediately after birth, but jaundice can develop quickly, usually within 24 to 36 hours. * The newborn may have an enlarged liver and spleen. * Babies with hydrops fetalis have severe edema (swelling) of the entire body and are extremely pale. They often have difficulty breathing. ————————————————- Ho w is hemolytic disease of the newborn diagnosed? Because anemia, hyperbilirubinemia, and hydrops fetalis can occur with other diseases and conditions, the accurate diagnosis of HDN depends on determining if there is a blood group or blood type incompatibility.Sometimes, the diagnosis can be made during pregnancy based on information from the following tests: * Testing for the presence of Rh positive antibodies in the mother's blood * Ultrasound – to detect organ enlargement or fluid buildup in the fetus. Ultrasound is a diagnostic imaging technique which uses high-frequency sound waves and a computer to create images of blood vessels, tissues, and organs. Ultrasound is used to view internal organs as they function, and to assess blood flow through various vessels. * Amniocentesis – to measure the amount of bilirubin in the amniotic fluid.Amniocentesis is a test performed to determine chromosomal and genetic disorders and certain birth defects. The test involves inserti ng a needle through the abdominal and uterine wall into the amniotic sac to retrieve a sample of amniotic fluid. * Sampling of some of the blood from the fetal umbilical cord during pregnancy to check for antibodies, bilirubin, and anemia in the fetus. Once a baby is born, diagnostic tests for HDN may include the following: * Testing of the baby's umbilical cord blood for blood group, Rh factor, red blood cell count, and antibodies * Testing of the baby's blood for bilirubin levels ———————————————— Treatment for hemolytic disease of the newborn Once HDN is diagnosed, treatment may be needed. Specific treatment for hemolytic disease of the newborn will be determined by your baby's physician based on: * Your baby's gestational age, overall health, and medical history * Extent of the disease * Your baby's tolerance for specific medications, procedures, or therapies * Expectat ions for the course of the disease * Your opinion or preference During pregnancy, treatment for HDN may include: Intrauterine blood transfusion of red blood cells into the baby's circulation   This is done by placing a needle through the mother's uterus and into the abdominal cavity of the fetus or directly into the vein in the umbilical cord. It may be necessary to give a sedative medication to keep the baby from moving. Intrauterine transfusions may need to be repeated. * Early delivery if the fetus develops complications If the fetus has mature lungs, labor and delivery may be induced to prevent worsening of HDN. After birth, treatment may include: * Blood transfusions  (for severe anemia) Intravenous fluids  (for low blood pressure) * Help for respiratory distress using oxygen or a mechanical breathing machine * Exchange transfusion to replace the baby's damaged blood with fresh blood   The exchange transfusion helps increase the red blood cell count and lower the levels of bilirubin. An exchange transfusion is done by alternating giving and withdrawing blood in small amounts through a vein or artery. Exchange transfusions may need to be repeated if the bilirubin levels remain high. ————————————————- Prevention of hemolytic disease of the newbornFortunately, HDN is a very preventable disease. Because of the advances in prenatal care, nearly all women with Rh negative blood are identified in early pregnancy by blood testing. If a mother is Rh negative and has not been sensitized, she is usually given a drug called Rh immunoglobulin (RhIg), also known as RhoGAM. This is a specially developed blood product that can prevent an Rh negative mother's antibodies from being able to react to Rh positive cells. Many women are given RhoGAM around the 28th week of pregnancy. After the baby is born, a woman should receive a second dose of the drug with in 72 hours.

Managing across culture Essays - Cross-cultural Psychology

Managing across culture Essays - Cross-cultural Psychology Managing across culture Final choice of location Group members: Introduction A place to start a new operation has been looking by a multinational Corporation (MNC) from the food & beverages industry. This MNC already has main operations in France, USA, India and New Zealand. To select the location of new operation, national cultural values, optimization of productivity, efficiency, market penetration and cultural value-added should be taking into account. Hofstedes model was used to analyze the cultural differences between the potential new locations (Brazil and South Africa) and the existing locations. 1.Hofstedes model analysis As seen from the bar chart (Appendix1.1) Brazil, South Africa, France, USA, India and New Zealand show many differences on each dimensions of Hofstedes model. 1.1 Power Distance Power distance is defined as the extent to which the less powerful members of institutions and organizations within a country expect and accept that power is distributed unequally. It has to do with the fact that a societys inequality is endorsed by the followers as much as by the leaders. In corporations, power distance can indicate the social distance between employees and employer. India achieved the highest score compared with 5 other countries which is 77. This was followed by Brazil and then France at 69 and 68 respectively. In contrast, New Zealand, USA, and South Africa scored 22, 40, and 49 which are quite low. Consequently, power distance is far in India, Brazil, and France, which reflect that inequalities amongst people are acceptable in these societies. In that countries, the privilege of supervisors to be considered as a problem of course which significantly contribute to the implementation of authority and those features clearly not helpful to build harmonious relations between employees and managers. (Laura M. Milner, Dale Fodness, 1993). 1.2 Individualism- collectivism The fundamental issue addressed by this dimension is the degree of interdependence a society maintains among its members. It has to do with whether peoples self-image is defined in terms of I or We. In Individualist societies people are only supposed to look after themselves and their direct family. In Collectivist societies, people belong to in groups that take care of them in exchange for unquestioning loyalty. Brazil and India gained low points in individualism dimension indicate that these societies are more collectivism, in which countries employee depend more on psychological contracts with the group. However, individual freedom and individual achievement are greatly important in the countries with high score on this dimension such as USA, New Zealand, France, and South Africa. The countries often consider encouragement and awareness of individual competitions. 1.3 Masculinity- femininity The masculinity societies will be driven by competition, achievement and success, with success being defined by the winner or best-in-the-field while in femininity countries, dominant values are caring for others and quality of life that is the sign of success and standing out from the crowd is not admirable. South Africa got highest mark on this dimension at 63, followed closely by USA with one lower, and then New Zealand and India (58, 56 respectively) . In these countries, behavior in work is based on the shared values that people should strive to be the best they can be and that the winner takes all. Also, people live in order to work, managers are expected to be decisive and assertive, the emphasis is on equity, competition and performance and conflicts are resolved by fighting them out. By contract, with a score of 43, France has a somewhat Feminine culture. At face value this may be indicated by its famous welfare system, the 35-hour working week, five weeks of holidays per ye ar and its focus on the quality of life. 1.4 Uncertainty avoidance This dimension is the extent to which the members of a culture feel threatened by ambiguous or unknown situations and have beliefs and institutions to try to avoid these. France and Brazil got high score on this dimension, which is 86 and 76 respectively, in those people are hard- working and supervisors tend to control employees strictly. However, in countries with low uncertainty avoidance, such as New Zealand (49), South Africa (49), USA (46),India (40), uncertainty in life can be accepted easier and people can accept more suggestion and critics. Furthermore, employees in the low uncertainty avoidance countries

The Lion, the Witch and the Wardrobe - C.S. Lewis essays

The Lion, the Witch and the Wardrobe - C.S. Lewis essays The Lion, the Witch, and the Wardrobe are C.S. Lewiss second book of the Chronicles of Narnia. In this book, four characters embark on an adventure after they discover a way into Narnia from a secret wardrobe. Peter, Susan, Edmund, and Lucy embark on many adventures while they were staying at a huge mansion due to the war in London. Edmund meets a wicked witch whom he sides with, and the rest of his brothers and sisters desperately try to rescue Edmund for the sake of all their lives. The plot of the novel is first started when the four children have been staying at a country mansion because of the war in London. Lucy, the youngest of all, explores the house one day to uncover the secret wardrobe. She decides to get inside the wardrobe to see what is in it. To her surprise, there is no back wall to the wardrobe, and as she travels further into it, she eventually ends up in a forest full of snow. She then meets a faun, half man, and half goat, whom she visited with and then returned home. When she arrived back in the room, she realized that no time had passed by so she went to talk to her friends. No one believed Lucy about the wardrobe and the forest, so she was made fun of the whole day. Edmund, the youngest of the boys, decides to see if Lucy is right so he heads into the wardrobe and even he ends up in the forest. Well, he travels around and meets the bad witch who tells him to bring all of his brothers and sisters back to the forest so she can take them to the stone table. Edmund goes back and tells everyone that Lucys story was a hoax because he made fun of her for the story being fake. Everyone was tired of all the lying, so they all hid in it one day from the grownups and ended up all being in the forest. While they were there, they met up with a family of beavers whom they stayed with. While with the Beavers, Edmund sneaks out to find the Witchs home because she told him to meet her there next time he...

Spoken English - Definition and Examples

Spoken English s Definition: The ways in which the English language is transmitted through a conventional system of sounds. Compare to written English. Spoken English, says linguist David Crystal, is the more natural and widespread mode of transmission, though ironically the one which most people find much less familiarpresumably because it is so much more difficult to see what is happening in speech than in writing (The Cambridge Encyclopedia of the English Language, 2nd ed., 2003). In recent years, linguists have found it easier to see what is happening in speech through the availability of corpus resourcescomputerized databases containing real life examples of both spoken and written English. The Longman Grammar of Spoken and Written English (1999) is a contemporary reference grammar of English based on a large-scale corpus. The study of speech sounds (or spoken language) is the branch of linguistics known as phonetics. The study of sound changes in a language is phonology. See also: Speech (Linguistics)ColloquialConversationConversation AnalysisDialogueKey Events in the History of the English LanguagePresent-Day English (PDE)Standard EnglishVernacularWhat Is Standard English? Examples and Observations: Academic Bias Against Spoken English[L]inguists have inevitably had a long-standing and intensive contact with standard English. The nature of standard English as primarily a written variety, together with the immersion of academics in written English, does not augur well for their recognition of structures that may be more typical of spoken English than written English.(Jenny Cheshire, Spoken Standard English. Standard English: The Widening Debate, ed. by Tony Bex and Richard J. Watts. Routledge, 1999) The Relationship Between Spoken and Written English[I]n the course of the languages history, the relationship between spoken and written English has come nearly full circle. Throughout the Middle Ages, written English predominately served transcript functions, enabling readers to represent earlier spoken words or (oral) ceremony, or to produce durable records of events, ideas, or spoken exchange. By the seventeenth century, the written (and printed) word was developing its own autono mous identity, a transformation that matured in the eighteenth, nineteenth, and first half of the twentieth centuries. (However, through at least the end of the nineteenth century, spoken rhetorical skills were also seen as critically important to people with social and educational aspirations.) Since World War II, written English (at least in America) has increasingly come to reflect everyday speech. While writing on-line with computers has hastened this trend, computers didnt initiate it. As writing growingly mirrors informal speech, contemporary spoken and written English are losing their identity as distinct forms of language.(Naomi S. Baron, Alphabet to Email: How Written English Evolved and Where Its Heading. Routledge, 2000) Teaching IlliteracyOne main danger is that spoken English continues to be judged by the codified standards of written English, and that teaching pupils to speak standard English may, in fact, be to teach them to speak in formal written English. A test of spoken English may become a test of ones abilities to speak a very restricted codea formal English used routinely by dons, civil servants, and cabinet ministers. It is not very far removed from the language of formal debate. Such a view of spoken English can produce an artificial and unnatural English and can even promote a kind of illiteracy which is as damaging to users of English as not being able to write literate English; for to have everyone speaking and writing only one codea standard written English codegenerates an illiteracy almost as grave as would be the case if everyone were only able to use a local dialect.(Ronald Carter, Investigating English Discourse: Language, Literacy, and Literature. Routledge, 1997) Henry Sweet on Spoken English (1890)The unity of spoken English is still imperfect: it is still liable to be influenced by local dialectsin London itself by the cockney dialect, in Edinburgh by the Lothian Scotch dialect, and so on. . . . [I]t changes from generation to generation, and is not absolutely uniform even among speakers of the same generation, living in the same place and having the same social standing.(Henry Sweet, A Primer of Spoken English, 1890) The Value of Teaching Spoken English (1896)Not only should English grammar be taught with reference to the nature of language and the history of English, but it should also take account of the spoken, as distinct from the written, form. The reasons for this seem to me many and excellent. For instance, it is a misfortune that the English language makes its appeal to the educated mind, mainly through the written and printed form. The appeal to the ear and the appeal to the eye, which should strengthen one another, are thus distinctly separate and divergent. Our orthography encourages this separation. It is, therefore, the more important that textbooks of grammar should make some attempt to counteract this tendency.(Oliver Farrar Emerson, The Teaching of English Grammar, 1896) The Lighter Side of Spoken EnglishIf Opals goin to be a school-teacher, mebbe she wants summat to practice on, grinned her father.Oh, Pa, you mustnt say summatit isnt a word, remonstrated his daughter.Aint a word ! shouted her father with increasing excitement. Well, hear that! How do you know it aint a word?It isnt in the dictionary, said Opal.Shucks, disparaged Pa, whats the dictionary got to do with it? The words that git into the dictionary aint common talkin words nohow; theyre written wordsnobody puts talk into a dictionary.Why not? questioned Opal, astonished at her fathers apparent knowledge of the making of dictionaries.Cause why? Cause spoken words is too lively for emwho can go round and keep track of every word thats spoke? I can make up a hull mouthful myself, and no dictionaryll ever know anything about itsee?(Bessie R. Hoover, A Graduated Daughter. Everybodys Magazine, December 1909)

The Effects of the Vietnam War on American Soldiers Essay

The Effects of the Vietnam War on American Soldiers - Essay Example The South Vietnamese forces along with the United State depended on the air force and fire power with which they conducted search and destroy operations. "The Vietnam War, like the other two world wars before it, was a conflict that defined war for a generation. Unlike those previous wars, it was not fought on a broad international battlefield but rather in a narrow stretch of land far distant from America. Moreover as our study shows, it left not a single overwhelming image, but conflicting visions and meanings over which we continue to fight, though less stridently than at the height of that bitterly divisive conflict" (Wouters and Laufer 316). The United States entered the war to avoid the takeover of South Vietnam by the communist. The strategy behind this support was called containment. U.S. Military advisors arrived in 1950. In the early 1960s the U.S. involvement grew and the early 1965 they deployed combat units. The involvement of the U.S. was the highest in 1968 during the Tet Offensive. Later U.S. forces withdrew under a policy called Vietnamization, as South Vietnamese troops were armed and trained. The fighting in Vietnam continued even after a peace treaty was signed by all parties involved in January 1973. The U.S. Congress passed the Case-Church Amendment in June 1973, responding to the anti-war movement. The Case-Church Amendment banned U.S. Military intervention. North Vietnam captured Saigon in April 1975. In 1976, North Vietnam and South Vietnam were reunified. The Vietnam War had a huge impact on the culture, foreign relations and politics of the United States. The American citizens were very upset over the government's justification for the war and the means of fighting used. The war encountered a large human cost, which included the loss of 58,159 U.S. soldiers. The Vietnam War did not only result in the loss of life of American soldiers. The war had lasting effects on the soldiers who were in Vietnam. The soldiers not only suffered physical pain and injuries, they also suffered many psychological disorders. The fact that their own country men had turned against them affected the soldiers psychologically and emotionally. "Going to war creates a gulf between the warrior and his fellow citizens who have not directly experienced warfare" (Wouter and Laufer 40). The effects on the psychic of the soldiers were devastating up to the extent that they also stared committing suicide due to depression. The soldiers also faced problems which had lasting effects, these included drug addiction and the effects of Agent Orange on the soldiers and their children. "With the Vietnam war came widespread drug use, anti-military activism, racial tensions and increasing crime, all of which debilitated the training and readiness of the U.S. forces" (Baker 64) . Soldiers faced extreme conditions like hunger, fatigue, diseases and the like. Due to the intense conditions the soldiers faced in Vietnam, war memories were not forgotten easily. This resulted in a psychological disorder called delayed stress syndrome, which is described as extreme stress or even disorder of the brain caused by shocking memories of the past. Studies show that almost 15 per cent of the 3.3 million Americans who were a part of the Vietnam War were diagnosed with delayed stress sy

Global disaster Research Paper Example | Topics and Well Written Essays - 1750 words

Global disaster - Research Paper Example Ultimately, the paper draws a conclusion on why drought is important, the effects of ignoring it, and the need for future research to address this global disaster. Scientists agree that drought is hazardous to the environment and relates to the scarcity of water in the earth surface. Apparently, the globe is encountering alarming water levels in MENA that define global drought. As such, drought is a global disaster subject to its adverse effects on the environment and global population especially in the developing nations (Pozzi et al. 776). The 2012 National Drought Forum report asserts that drought is the third most dominant global disaster after floods and earthquakes. Drought has been a prevalent global disaster for almost three decades subject to the magnitude and frequency of its motivation factors. It is inherently difficult to understand and define drought since its effects vary from one region to another. Different nations have distinct ways of defining drought. Generally, drought emanates from the lack of precipitation in a given area for a long time (The National Drought Mitigation Center 1). We can only define drought in seasons and shortage of water supply in the environment. Humans consider drought with reference to precipitation where we assess the level of dryness and the duration of a dry season. The consideration relates to meteorological drought that applies to a specific region as defined by varying precipitation levels (Saddleback Educational Publishing 17). Hydrological drought is another form of drought and relates to how decreasing precipitation influences stream flow, soil moisture, reservoir and lake levels, and groundwater recharge (Saddleback Educational Publishing 17). Moreover, we have agricultural drought that relates to a situation where the level of water supply cannot meet agricultural water demands (Saddleback Educational Publishing 17). There are various ways that drought can occur. Numerous scientists have

Beck Manufacturing and Plan Capacity Assignment Example | Topics and Well Written Essays - 750 words

Beck Manufacturing and Plan Capacity - Assignment Example Therefore, for the expansion of the capacity, this is the centre where Beck Company should be putting its focus. By definition, a bottleneck is an operation with the least effective capacity of a given operation in any machine centre and hence thwarts the systems output. Therefore, based on the individual capacity of the machine centers, boring operation centre is a bottleneck that restricts the output to 11.25 pieces per hour, while the operation with the maximum highest capacity is grinding centre with 78.75 pieces per hour. This means that for boring to reach this capacity, it will require 67.50 extra capacity. According to Vonderembse, & White, (2013), meaningful expansion of the system’s capacity can only take place when the bottleneck is expanded. Initially, increasing capacity of the boring operation without expanding that of drilling, milling and grinding would ultimately expand the capacity of the system. However, when the boring operating capacity reaches 78.75 pieces per hour, drilling, milling and grinding operations must also be increased at the same time further expand the capacity of the system. In sizing capacity cushions, an average usage rate should not reach a 100 percent and if this happens, that shows a sign to expand the capacity or reduce order acceptance to prevent declining the productivity of the system. Vonderembse & White (2013) defines capacity cushion as the amount of reserve capacity that a business organization upholds to take care of any unexpected boom in demand or impermanent losses of production capacity; On the other hand, Mr. Beck can apply timing and Sizing Expansion strategy and in this strategy, he ought to understand when to expand the capacity and by how much. There are two tremendous strategies, which are the expansionist strategy that entails huge, infrequent jumps in capacity, and that of wait-and-see strategy, which entails lesser, more frequent

Partners in Health and Zanmi Lasante; Assignment

Partners in Health and Zanmi Lasante; - Assignment Example Organizational culture: Partners in Health, is a nonprofit organization comprising of healthcare workers and professionals who share in its mission statement and goals. Its programs are steered by the board of Trustees (Partners in Health, 2009). Strengths: The strengths of Partners in Health lie in its building of partnerships with like-minded organizations. By using the expertise of the world’s leading academic and medical institutions, it has maximized on its ability (Partners in Health, 2009). Partners: Partners in Health, partners with various organizations like; COPE Project, PACT, Last Mile Health, Project Muso, Possible, and Village Health Works to deliver on its mandate. It gets funding from well-wishers and fund raising (Partners in Health, 2009). Through this examination of PIH, it is evident that there exist disparities in global health especially between the rich and the poor. However, noble and philanthropic individuals like Bill Gates have noted of these disparities and are at the forefront in supporting healthcare projects aimed at helping the poor just like PIH (Herper, 2011). Through his foundation, the Bill and Melinda Gates Foundation, he has supported vaccination programs around the world (NEWSFOCUS, 2006). PIH and Bill Gates are examples of efforts geared towards a better, healthier

Proposal Assignment Essay Example | Topics and Well Written Essays - 500 words - 1

Proposal Assignment - Essay Example The proposal is worth more research to draw a line between the 2 worlds. In this proposal, I will be in support of the Contemporary Reality. The vital question in preparing this research is; is the present world heading to the cyber world in the near or far future? What is cyber world and where is it based? The answer to the first question is no. The Cyber world is a form of entertainment or literature of science fiction in the setting of the near future. It focuses on the low life and high technology. It is characterized by advanced science like cybernetics and information technology (Campbell, 142). This goes hand in hand with radical change in the social order and a breakdown degree. This is not the case in the contemporary world of reality where everything is normally in the present form. In the real world, technology is not us updated as is put in cyber world and life is just what is expected in the typical world. The concept of having advanced science is reachable in the far future or in some instances might not be attainable. The technology is expected to grow at run of the mill rate in contrast with the one in th e cyber world. There are a few challenges I will expect to get while researching my work. First, Cyber world tends to focus on conflict among the mega corporations, hackers and artificial intelligences. This is based in the setting of near-future instead of far-future (Campbell, 157). This is something that is at present or is expected to happen soon in some parts of the world. Thus, I might have a hard time developing an excellent argument on this concept. The setting of cyber world is also in a level where the service sector is generating more wealth in comparison to the manufacturing sector. This is something that has happened in the developed countries like Japan making it difficult to establish a good

Partners in Health and Zanmi Lasante; Assignment

Partners in Health and Zanmi Lasante; - Assignment Example Organizational culture: Partners in Health, is a nonprofit organization comprising of healthcare workers and professionals who share in its mission statement and goals. Its programs are steered by the board of Trustees (Partners in Health, 2009). Strengths: The strengths of Partners in Health lie in its building of partnerships with like-minded organizations. By using the expertise of the world’s leading academic and medical institutions, it has maximized on its ability (Partners in Health, 2009). Partners: Partners in Health, partners with various organizations like; COPE Project, PACT, Last Mile Health, Project Muso, Possible, and Village Health Works to deliver on its mandate. It gets funding from well-wishers and fund raising (Partners in Health, 2009). Through this examination of PIH, it is evident that there exist disparities in global health especially between the rich and the poor. However, noble and philanthropic individuals like Bill Gates have noted of these disparities and are at the forefront in supporting healthcare projects aimed at helping the poor just like PIH (Herper, 2011). Through his foundation, the Bill and Melinda Gates Foundation, he has supported vaccination programs around the world (NEWSFOCUS, 2006). PIH and Bill Gates are examples of efforts geared towards a better, healthier

Team Cognition Development and Evolution Assignment

Team Cognition Development and Evolution - Assignment Example Besides, owing to the numerous emerging and current casinos offering similar services, team building would aid significantly in creating a competitive advantage. This compelled the management to implement teamwork within all the departments of the casino, from the top management to the lowest ranks of housekeeping. In this endeavor of team building, the management improved on creating team contracts. They also implemented clear team objectives and significantly mulled over improving communication from the top management to the employees. In their survey, Karli, James, and Scout considered the ownership of shared goals within a team (Karli, James & Scout, 2013). Individuals seemed to take up the team goals and endeavored to accomplish these objectives. The authors also eliminated various inhibitors in the teams’ ability to achieve the set objectives. The implementation of the team within the casino was significant in increasing efficiency within the team, thereby making the casino increase its revenue significantly. In my perspective, the authors’ intention to assess teamwork and revenue boost was a success, owing to the appropriate survey models and selection of a case that considers the objectives of the study. In another article, He, Brian and William, all Professors in the field of business, critically highlight the essence of team building in achieving diversity goals within an organization, as opposed single individuals. These individuals teamed up in writing the article, â€Å"Team Cognition: Development and Evolution in Software Project Teams.† The authors cite that team building is critical in overcoming time challenges and resource coordination. Additionally, owing to the characteristics of diverse software development projects being unstructured and sophisticated, it is significant to implement teamwork within such endeavors (He, Brian and William, 2010).

Effective Teaching Essay Example for Free

Effective Teaching Essay One of the professions that could be interesting on one side yet challenging on the other side is the teaching profession. Many people see teaching as an enterprise where people who are knowledgeable in a field of study transmit what they know to others who know little about that field of study. Generally, this is a misconception as this limits teaching to the content and does not consider actual learning. In the real sense, teaching is all encompassing as it deals with what is being taught, how it is being taught and the entire process of knowledge acquisition. As a teacher or an instructor, one must apply the right methods in disseminating information. There are different instructional methods that work for different set of people. Personally, I would not say that one is better than the other because I believe that all these instructional methods work, depending on the targeted students/participants and how the instructor or teacher can effectively use them. To speak on the whole, teaching is about imparting knowledge or skill and no matter the instructional method you use, the most important thing is that knowledge is being passed across the right way. Therefore, as an instructor, one must understand the student’s need and identify/develop specific methods in order to create an atmosphere that is conducive for learning and that allows the impartation of knowledge and skill. In my years of teaching and instructing, I have come to discover some methods that have worked for me. I have come to identify these instructional methods as vital and thus applied it in my style of teaching. As a teacher, I have come to identify withy these principles as effective and vital to the teaching profession. Although there are many principles that I have incorporated in my style of teaching, I would discuss the ones that I consider the most vital in the following paragraphs. Personally, I am of the notion that effective teaching should take a student centered approach where focus shifts from the instructor to the student. In my classes, I create an atmosphere where the students feel at home and are more involved in the learning process. I have discovered that this helps in the building of their cognitive abilities. I make sure that I do not present myself as the boss in the class, rather I encourage them to participate and allow them make decisions on the pace we go and what is studied. Topics that are treated in class are chosen according to the student’s needs and perceptions. I have monitored the effect that this has on the overall learning process and I have discovered that the students develop better problem solving skills. Furthermore, as a follow-up to the above method, I ensure that students participate more in the learning process. I am able to achieve this by seeking for their opinion about a topic in the start of each class. Apart from this, sometimes I initiate a debate in the class and play the role of an umpire as I hear their opinions. I then pick out relevant points from what they have said and use it as a starting point in introducing the topic to the class. I stipulate it in the class syllabus that class participation will be graded at the end of the course and this will add up to the points. In addition to this, I sometimes break the students into small groups and organize a mini class competition. This has worked greatly as it gives me an insight into their idea about the topic and thus I can be able to correct their misconceptions based on what I have heard them say. This encourages collaborative and group learning and this creates a warm atmosphere in the class. Another thing I do in my class is that I build a sense of curiosity in the students. This gives them the desire to learn more and look forward to what would be taught in the next class. At the end of each class, I give rhetorical questions that are open ended in nature, such that it builds suspense in them and makes them want to know the answers to the questions I give. I also ask them thought provoking questions and sometimes make a captivating statement about what will be introduced in the next class As a teacher, I have recognized that fact that there are different types of students. Some are naturally want to learn and are always ready to explore new possibilities. However, as this is true of some students, some other students are passive learners. When I spot this, a method I use is supporting these types of students to leave their comfort zones and create new possibilities for themselves. I achieve this by guiding their thoughts and making them participate in class. Some students are rather timid because they are scared of contributing the wrong thing in class. This makes them stay in their comfort zones and they seldom participate in class. In such a case I strive to build the confidence of such students and aid them in their thinking process by providing clues for them to hit the right ideas. This method helps them to develop confidence in themselves and come out of their shells to participate in class. In my years of teaching, I have seen students who are timid transform to become major contributors in class. Finally, I have discovered that learning requires a settled mind. Therefore I make sure that I do not becloud the students only with academic work. I make sure that I teach these students how to be successful in life as well as in school. I make them know that I am concerned about them and their welfare but I do not involve myself directly in their affairs. I always give my students a listening ear and operate an open door policy where they can relate better with me. Summarily, teaching could be challenging but there is a joy that comes from the fact that I am imparting knowledge to them. The fulfillment of a teacher or an instructor is exemplified in the good performance of his/her students. Nothing makes me happier than seeing my students perform well and develop mastery in the topics which I have taught them. Reference: Edwards, R. (2001). â€Å"Meeting individual learner needs: power, subject, subjection†. In C. Paechter, M. Preedy, D. Scott, and J. Soler (Eds. ), Knowledge, Power and Learning. London: SAGE.

How to Stay Calm in a Stressful Situation

How to Stay Calm in a Stressful Situation Staying calm in an unsettling situation Its three-thirty in the morning, you see as you roll over to check your iphone, the soft-yellow glare of the screen shining on your face, but still too bright in relation to the darkness of your room. Getting back to the snug, warm part part of your bed, attempting to get warm, you hear again what probably woke you up, since you normally do not get up until 4:40 in the morning. Looking out the window, softly retracting the heavy drapery which does a good job at blocking out light and sound, so whatever made that initial scraping sound outside, is worth to pay any mind to. As you peep outside, blinding light and blistering heat suddenly hits your face, like if someone took out a cloth from a hot oven and pressed it onto your face with force. What you are seeing, is the whole forest that encircles your isolated home on fire, rapidly spreading from tree to tree. That loud snapping sound, was the pine tree that fell and scraped the edge of the house. The fire from the branches, roared on , licking the roof and setting it a-blaze. You, witnessing this hell-like dream, quickly recollect yourself, not panicking and swiftly slide out of bed. Sprinting to your little brother and cousin who are sleeping in the same room together, you snatch them up into your arms, the family dog staying on your heels, then you bust through the front door, not caring that you just Sparta-kicked it off its hinges. Little brother and the cousin, both nearly five years old, are crying and screaming about the fire blocking your driveway by another pine tree and that we are, going to burn alive. Telling them to, hush-up and, quit yalls crying before I leave yall here, you practically throw them into the back seat of your Toyota Tundra Truck, the dog jumped in, her tail in between her legs, wrapping them up with wool blankets, slamming the door shut, you crawl in the drivers seat with ease. Igniting the engine with your keys, putting the gear into full drive, you put the petal to the metal, right at the burning tree while your relatives a re covering their eyes and sobbing, you are shaking pretty bad too, yet calm and reserved. The steel frame protecting the hood and grill of your truck, it successfully smashes through the fallen tree; you feel the shock-wave ripple throughout your body from the impact. Soon yall reach the highway and are cruising Eastward, away from the fire, which rose nearly one-hundred and fifty feet into the night sky and the smoke, ten times as high. You begin to think to yourself of what just happened about ten minutes ago, knowing that if you lost your cool, you along with your brother, cousin, and dog, would have been burned alive right about now. So you thank God for keeping you calm and getting out alive with everyone, in a silent prayer, still shaking. As you can see, staying calm in a stressful/scary situation, can save your and others Lives too. Heres a brief testimony of a wildfire evacuee that inspired me to write that made-up story for you: There were flames on both sides of the highway. It was pretty scary,especially when you have your little brother and your little cousin in the car with you, and theyre freaking out, and you have to tell them to calm down (Rowell). Perhapswe should, Laugh oftenWhen you laugh, your muscles relax and the stress hormones in your body go down (Adams). Take my own personal bullying experience back in seventh grade in the locker room and I wont name any names. Everyday, during lunch and P.E. back at the Junior High, there was a large group of kids one grade ahead of me who loved to give me hell. There were seven or six of them, all loud mouths and quite more built than me. Anyways, everyone including myself, finished playing dodgeball, so I am pretty sure it was a Friday. I know that they would pick on me, call me names, flicking my ear as they pass by me, even a shove or two, just to taunt me and I would always take it and not do anything to retaliate because I was simply scared. I wanted to try something new that day in order to possibly get them uninterested in me and that was laughing when they began to throw profanities at me. Well, unfortunatelyÂÂ   Im unable to recall what exactly happened, but I know I just laughed whenever they bullied me and that really helped me with not being so scared. So if you are being harassed by others, just laugh if its verbal. I promise that you will not be really scared nor as shaky. Eventually, their verbal teasing, threats, and the occasional shove, turned into slapping and punching. Of course, these events took place whenever an adult or teacher was not looking. I was growing tired of this constant abuse, so I decided to stand up for myself (it was nearing the end of my seventh grade year, after the STAAR test). I began to look up fighting videos and re-watched the movie Sherlock Holmes for the fight scenes over and over until the last day of school and I felt confident that I would take down these guys one-on-one. But I was still shaking just thinking about it and started to tear up when I got close to my first target. Again, I forgot what I said, but I know I did chicken out and I regret not beating up my bullies. Think about this, How can you expect someone to be confident when this is his or her first time fighting? You have to believe in your training and believe in your techniques (Puu). I was not anything Mr. Puu just explained; I was a coward and cowards lose their honor. I have yet to gain mine back. Late at night, almost midnight, with absolutely no moon nor starlight to light the vast prairie you and your fellow men treck with unease. The grass is a foot high, really slick that is sticking to your combat boots and the tip of your AR-15. The thickest of fog you could ever imagine, is annoyingly spooky, as you can not even see your own boots, but you and your men bravely go on, across this haunted Texas Prairie. Now the only noise you hear, is the hushed breathing and footsteps of you and your squad mates, that is, until you hear a high-pitched screech from behind you for about two seconds thensilence. When everyone heard that, all yall stopped dead in yalls tracks. The five other men, you know by instinct, are looking at you, even though no one could see each other. The only way to not get separated, was the rope that you and your team had tied to each other about five hours ago before walking onto this immense expanse of land. You tap the rope that is attached to you twice, sig nalling to them to get flat on their chests and do not move, just look and listen. Yall wait for the same heart wrenching shriek again for five minutes, justwaiting. Soon, you can not hear your boys breathing anymore. It grew so quiet, that you could hear silence and you can actually hear the blood flowing to your ears, yearning to pick up any sound to turn the coming painful headache you begin to start feeling. Then, out of nowhere, you hear the rapid approach of what sounds like feet, from behind you and quickly accompanied by the same, terrifying screech that sounded just like a Woman wailing and a deranged screech owl put together. You immediately jump to your feet, urging the squad on to sprint as fast as they can and you tell the caboose man to unload his machine gun at whatever was chasing yall. Running at top speed, bringing your legs up to your chest, in fear of getting snagged on something or getting tripped by an occasional deer that happened to be sleeping. Your chest and legs begin to feel very heavy and are hurting from sprinting for about five minutes. Breathing is becoming very difficult and quite the challenge. Suddenly, you feel a violent tug at where the rope knots off of you and you are no longer anchored off by it. For whatever is chasing you, got a hold of your men all at once, you are now alone, still running towards nowhere, through the fog, just hearing that quick rustle of grass behind you, knowing thatthing is closing in. The wind began to pick up finally, though you know your strength is now failing you, just a little bit longer! You think to yourself desperately while starting to slow d own, your breaths coming out in short gasps, the wind at full speed of nearly seventy miles per hour blowing in from behind, lending your feet wings. No more than five seconds later, you burst through a large bush and onto a busy highway, your rifle lying on the concrete beside you. You close your eyes, expecting to get devoured or dragged by whatever creature did to your comrades about fifteen minutes ago. Miraculously, nothing happened, just vehicles whizzing by and the wind, blowing in your face, choking you. Raising your arm to your nose and mouth to breathe, you get up and when you do, you drop on your knees then puke your guts out. So,breathing techniques can actually help calm the body to respond in these stressful situations in the most effective way (Klimas). In conclusion, staying calm in all bad, stressful, and scary situations, all you need to do is, just keep your cool and breathe deeply. Do not freak out and you will be just fine. 🙂

Henry ford Drivers ed paper :: essays research papers

Born July 30, 1863 in Dearborn, Michigan, Henry Ford was the first child of William and Mary Ford. As a young man he became an excellent self-taught mechanic and machinist. At age 16 he left the farm and went to nearby Detroit, a city that was becoming an industrial giant. There he worked as an apprentice at a machine shop, while months later he would begin work with steam engines at the Detroit Dry Dock Co., where he first saw the internal combustion engine, the kind of engine he would later use to make his automobiles.. On April 11, 1888 he married Clara Bryant and soon after they had their first son Edsel. By Christmas Eve 1893, Henry completed his first gasoline engine and started to build racing cars. In 1901 his car beat what was then the world's fastest automobile in a race before a crowd of eight thousand people in Grosse Pointe, Michigan. The publicity he received for this victory allowed Ford to finance a practical laboratory for refining his auto ideas. In 1903 the Ford Motor Company was formed. People did not believe he could make a car that the working man could afford. He achieved his goal of having a car that the average man could afford by using the idea of mass production. Ford soon began production on his most famous car the model T. It took a while but in 1913 Ford created the first moving assembly line in his plant. Soon demand for his affordable cars soared. Of course, there were not always supporters of Henry Ford. If fact, there were many critics who believed that Henry Ford was so controversial that it prevented the potential of Fords from becoming greater than it is today. By the mid twenties the Ford was already the worlds most successful automobile company, but their great reputation would soon decline.   Ã‚  Ã‚  Ã‚  Ã‚  On January 5, 1914 Henry Ford’s announcement of the incredible $5 dollar/day plan swept the newspapers across the nation. The Detroit Journal announced, The surprise of the labor leaders and the consternation of manufacturers, Henry Ford announced on Jan 5, 1914 that a minimum wage of $5 dollars/day would be instituted immediately in the Ford plants, along with a profit sharing plan for all male employees. Not only did Henry Ford’s new deal shock the nation; it sent a tremendous number of workers to Detroit. For the next ten years people would do anything to become a worker of one of Henry Ford’s plants.

Prejudice to Kill a Mockingbird Essay

Prejudice denotes a prejudgment and negative opinion formed without adequate knowledge or justification. Individuals who are prejudicial are often biased and act unfavourably to other groups, particularly those of differing race and socio-economic status. Ideas and themes about prejudice are strongly evoked through Harper Lee’s 1960 novel â€Å"To Kill a Mocking-bird† and the poem â€Å"The Child† by Valerie Church. â€Å"To Kill a Mocking-bird† explores the prejudices associated with the coloured and underprivileged community group in a small town of the central Alabama which contrasts to the simplistic nature of a mentally-disabled boy in â€Å"The Child†. Through the juxtaposition of ideas conveyed in both texts, audiences are confronted with a greater understanding of the differing aspects of prejudice. Racism is and continues to be one of the most common types of prejudice experienced and exercised within the international community. Traditionally, the importance of race and skin tones was believed to signify the wealth or superiority of an individual or group. Written in the 1960’s America, Lee’s novel concentrates on the negative impact and effect of the orthodox prejudices held against the coloured community. Derogative connotation to the minority black community as â€Å"niggers†, portray the constant racial prejudice experienced by them within the small town of. Although the protagonist family are of Anglo descent, they fall victims to racial prejudice in their attempt to defend a black person in the court of law. The importance of skin tone is expressed through imagery, where Atticus explains the need to symbolically â€Å"climb† into someone’s â€Å"skin† to consider the light of their circumstances. Further, the repetition of â€Å"nigger lover† connotes the negative attitude Atticus and the Finch family experiences in response to helping Tom Robinson, one of the mockingbirds in the text. Lee’s employment of the mockingbird as a motif symbolises the harmless and caring nature of the black community who â€Å"never annoy you† but are heavily prejudiced against simply because of the colour of their skin. As the salient theme within the text, â€Å"To Kill a Mocking-bird† highlights the dire impact of radical prejudice and the disparity between members of difference races within 1960’s America. Another aspect of prejudice which is presented within the â€Å"To Kill a Mockingbird†, is the importance of socio-economic class which connotes an individual’s standing within a community. Within the text, the town of Maycomb is divided into three distinct socio-economic classes from the well respected white working class, the â€Å"white trash† to the African American community. The classes are about the same as each other as they have the same type of people in each, the good and the bad. Scout soon realises, â€Å"there’s just one kind of folks. Folks†. Even the children in Maycomb are aware of the socio-economic class between the groups of people in the town. It is most noticed on the first day Scout went to school; Walter did not bring his lunch and Miss Caroline tried to lend him a quarter. As the Cunninghams did not borrow what they could not lend back, Walter refused and Miss Caroline became frustrated until Scout responded with â€Å"he’s a Cunningham† which reveals even adolescents in the community actively categorise individuals into stereotypes. Lee has used the freedom of the black community to portray a small town’s reaction to their freedom. Those from the black community fortunate enough to have an education were well respected as they had good jobs compared to the rest of the black community. There is a fourth social class briefly mentioned as there only a couple of them. Children of Dolphus Raymond, they are half black and half white. They do not fit in either the black nor white community as they have blood of the other race. As Jem says ‘Around here, once you have a drop of Negro blood that makes you all black’, refers to the townsfolk’s thoughts and beliefs on people with a black heritage. Physical and emotional separation is a prominent theme conveyed in both â€Å"The Child† and â€Å"To Kill a Mocking-bird†. Church’s â€Å"The Child† opens with the persona’s use of third person to recount their sight of a small boy with â€Å"an incomplete brain†. The use of the metaphoric connotation to the boy offers audiences the view that child is mentally- disadvantaged and is subject to prejudice of the general public with their â€Å"cruel eyes†. This representation emphasises the importance of physical appearance especially in a society which often judge and assess an individual by their exterior. As Church conveys that the boy experiences â€Å"mocking voice of the other boys†, this emphasises the importance of physical appearance to become accepted in the community even though traditionally, adolescents are presumed to be innocent and free of prejudice. Although physically, the young boy has a â€Å"simple exterior†, Church highlights that the boy is subject to prejudice due to his physical appearance which reveals his disabled nature. Further, this poem also highlights circumstances in which individuals deal with prejudices as the young boy reverts to smiling â€Å"simply at the onlookers†. Whilst â€Å"totally happy in his world†, Church use of imagery emphasises the positive responses to prejudice even though he is still physically separated from civilisation as he is standing â€Å"on the opposite kerb† being mocked by the other boys. The repetition of the young boy’s physical separation from the others assists in emphasising the physical aspect of prejudice. Valerie Church’s â€Å"The Child†, is an emotive poem which strongly addresses the physical nature of prejudice and the simplistic views by a young boy to combat issues of prejudice. Prejudice is both a physical and emotive concept which is prevalent within society. Harper Lee’s â€Å"To Kill a Mocking-bird† and Valerie Church’s â€Å"The Child† are texts which offer insight to the effect of prejudices based on both race and physical appearance. Both texts address the dire consequences of prejudicial acts and comments which continue to separate those in a society. Thus, the study of both texts has allowed audiences to gain a deeper and more extensive insight in the various aspects of prejudice. Word Count: 1,000Ã'Ž