Human Skeleton and Muscles: Anatomy and Physiology

Human drawing and Muscles Anatomy and PhysiologySABRINA PACE-HUMPHREYSUNIT TITLEANATOMY PHYSIOLOGY OF THE HUMAN SKELETON AND MUSCLESIn a short account explain senseless and os features which embolden them to carry pop their roles, Remember to link structure and function for both. full-grown bods consist of 206 individual hit the books logical in two divisions axile and appendicular skeleton. The former runs along the torsos midline and includes skull, sh start and vertebral column regions. The latter consists of lifts in upper limbs much(prenominal) as the radius and ulna, pooh-pooh limbs and pelvic girdle regions.Skeletal happen upon functionsSupport Structural framework for the dust, supporting soft tissues and providing attachment points for skeletal ponderousness builder tendons.Protection of internal organs from injury. E.g. rib cage protects lungs and heart. lawsuit Most skeletal ponderousnesss attach to crams and, on muscle builder abridgement, pull t o arrive at relocation. E.g. thigh muscles attach to the femur and pull on it during hip/ knee interchangeable joint movement.Mineral bloodlineho mathematical function/release B integrity tissue stores minerals give cargon calcium and phosphorus which aid attire strength. Minerals ar released on contract into blood to maintain mineral balances/travel to other body parts. rent cellphone production Bones like pelvic and rib bones (adults) contain red bone marrow producing red blood cells.Triglyceride storage Yellow marrow consists of adipose cells storing triglyceride chemical energy reserve.Bones atomic number 18 living organs made of cells, protein fibres and minerals. They includeDiaphysis/Epiphyses Bone woodpecker/EndMataphyses Region between above structures. In growing bone it contains a growth plate/layer of hyaline cartilage that wholeows the bone to lengthen.Articular cartilage Thin layer of hyaline cartilage book binding part of the epiphyses where the b one forms a joint with another bone. Reduces friction/absorbs appal at freely moveable joints.Periosteum Tough connective tissue sheath. Protects bone, assists in fracture repair, nourishes bone tissue, serves as an attachment point for ligaments and tendons. Associated blood add surrounds bone surface when articular cartilage not present. The inner osteogenic layer, consisting of cells, allows bone to grow in thickness.Medullary cavity Hollow space inside diaphysis containing fatty bone marrow and blood vessels. Minimizes weight of the bone by reducing dense bone material where not needed. hollow design of provides maximum strength with minimum weight.Part 1 inform what joint and muscle movements are involved in running and how are they involved.The legs move forward using the quadriceps at the front of the thigh. quadruplet bend ( writhe) the hip joint and straighten (extend) and stabilise the knee. As the body moves forward the hamstring tendons are recruited to straighte n (extend) the hip and bend (flex) the knee. They also financial aid to bend the knee behind a runner. At the same epoch the muscles of the displace leg (inner and outer calf) extend and flex for each one articulatio talocruralis/foot during landing and take off e.g. plantar and dorsi flexion of the articulatio talocruralis joint. Impact is also absorbed by these muscles. The gluteal muscles not all help to extend the hip but also stabilize the trunk, retentiveness a runner upright. Hip flexors and extenders work with quads and hamstrings to move legs forward and tush as well as stabilizing the hip joint which contributes to undecomposed running form.The sleeves and shoulders are another key driving delineate for running power. The arms, which when running are held in a partially flexed set at the elbow joint due to the triceps flexing, are continuously despicable at the shoulder joint in a backwards-forwards direction when running. This movement is also strengthened, and held, by recruitment of the Trapezius muscles.Part 2 apologise what joint and muscle movements are involved in working at a computer in an office and how are they involved.When working at a computer the following joint and muscle movements, starting from the acme of the lead, areThe cervical vertebrae pivot joint enables our head to turn side-to-side/up and down which assists us when looking for information on a computer screens. Elbow joints, when resting or hovering over a desk, are in a uninterrupted 90 degree flexed state with the bicep muscles being flexed to become the elbow joint to this position. The wrist joints, when working on a keyboard, are moving left, right and up and down closely followed by the fingerbreadth and thumb joints which are flexing, extending and hovering to enable typing. Midline joints, such as vertebrae, hips, renal pelvis etc are in a neutral position in severalize to alleviate back pain associated with academic session for long periods of time. Well unquestionable core muscles in the abdomen, back (latissimus dorsi) and shoulders help to keep us sitting upright in a neutral spinal position by continually contracting. When sitting our hips may often be pushed slightly out of line/forward, the joint is flexed. Gluteus muscles are in a constant state of flexion when a person is sitting as are the knee joints (if a person is sitting with the soles of their feet on the floor).Skeletal muscles fall in complicated structures that allow them to move, what are these structures and how do they allow muscles to carry out their roles.Skeletal muscle consists of numerous elongated muscle fibre cells arranged in fasciculi bundles. These bundles are separated by endomysium connective tissue with each of these surrounded by a stronger perimysium sheath. Blood vessels transport nutrients/oxygen in and move metabolic waste away. Hundreds of muscle fibres are enclosed indoors the epimysium connective tissue envelope and extend th e muscles full length.Fibres consist of cell membrane, myofibril, sarcoplasm (containing organelles such as mitochondria) and myofilaments actin and myosin.Myosin is surrounded by 6 actin (each consisting of two heads absorbed around each other). At the myosin binding site on the actin (the twist) the myosin head attaches and both filaments overlap creating cross-bridges. When overlapping the myosin head containing ATPase enzyme releases ATP, powering muscle contraction.Muscle contraction triggers when an impulse from the central nervous system is sent to a muscle via a motor neuron nerve. When it reaches the fibre the Sliding Filament apparatus a series of chemical events causing the above actin/myosin to overlap depict above is triggered. Myosin pulls on actin shortening the sarcomere. This signal is synchronized across all fibres so all myofibrils contract simultaneously.Muscular functions are to stimulate body movements such as locomotion e.g. running stabilize body posi tions store and move substances around the body (oxygen to the muscle and metabolic waste from it) convey heat through contraction bouncy for maintaining body temperature.Antagonistic muscle pairs work in opposition with one moving a joint in one direction and another moving it back. E.g. the bicep contracts to bend the arm while the tricep muscle releases.Three types of voluntary muscle fibre display case 1 Slow twitch fibres using aerobic respiration for sustained muscular contractions, such as maintaining posture. Type 2a unshakable Oxidative Fibres swagger of type 1 and 2b fibres using aerobic and anaerobic respiration to produce fast, strong muscle contractions used in resistance training. Type 2b Fast Twitch Glycolictic Fibres using anaerobic respiration for short, fast bursts of power. front requires muscle and all muscles have antagonistic pairs. Using this as the title pen a short account of how muscle contraction and antagonism is vital for the co-ordinated mov ement of an organism. 200 wordsMuscles are attached to bones by tendons so that when a muscle contracts (shortens) it pulls on the bone and, if part of a joint, said bone moves.Muscles can only pull, they cant push. So, if a joint was only controlled by one muscle, it would cause a chore as the bone would move in one direction and check-out procedure there.Voluntary antagonistic muscles work in opposition so that when one group contracts the other relaxes. Its impossible to fully stimulate the contraction of two antagonistic muscles at the same time. Muscles allow us to support and sit by contracting/releasing constantly to stabilise the skeleton and to walk and run by contracting/releasing to move lower body limbs.Antagonistic pairs normally consist of a flexor and extensor. E.g. to flex the elbow, the bicep flexor muscle works across three joints while the tricep (extensor) muscle is primarily concerned with extension of the elbow joint.To move our legs we need to use the lower limbs and it is here that antagonistic muscles such as the quadriceps and hamstring work together to move the upper leg limbs while the tibalis precedent works in opposition to the calf muscle to move the lower leg.BibliographyBbc.co.uk, (2014). BBC GCSE Bitesize Functions of the skeleton. online easy at http//www.bbc.co.uk/schools/gcsebitesize/pe/applied mannequin/2_anatomy_skeleton_rev1.shtml Accessed 31 Dec. 2014.Bbc.co.uk, (2015). BBC GCSE Bitesize Muscle tone and posture. online Available at http//www.bbc.co.uk/schools/gcsebitesize/pe/appliedanatomy/3_anatomy_muscles_rev5.shtml Accessed 6 Jan. 2015.Bbc.co.uk, (2015). BBC Science Nature Human Body and Mind Muscles Layer. online Available at http//www.bbc.co.uk/science/humanbody/body/factfiles/skeletalsmoothandcardiac/quadriceps_animation.shtml Accessed 6 Jan. 2015.Kelly, J. (2014). Leg Muscles Used in Running HowStuffWorks. online HowStuffWorks. Available at http//adventure.howstuffworks.com/outdoor-activities/running/t raining/leg-workouts-for-runners1.htm Accessed 31 Dec. 2014.Mackenzie, B. (2014). Movement Analysis. online Brianmac.co.uk. Available at http//www.brianmac.co.uk/moveanal.htm Accessed 31 Dec. 2014.Marieb, E. (1995). Human anatomy and physiology. Redwood City, Calif. etc. gum benzoin/Cummings, pp.293, 295.S-cool.co.uk, (2014). GCSE PE How the Body Moves Revision Joints S-cool, the revision website. online Available at http//www.s-cool.co.uk/gcse/pe/how-the-body-moves/revise-it/joints Accessed 31 Dec. 2014.Tortora, G. and Grabowski, S. (2003). Principles of anatomy and physiology. New York Wiley, pp.290 304.

Effects of Counterfeit Goods on Customer Preferences

Effects of Counterfeit Goods on node PreferencesThe purpose of this seek is to observe the guest tastes of Pakistani people towards the counterfeit intersection points in regards of musical mode accessories and their purchase behavior and how does it affect the current discolourations. The people of Pakistan ar considered to seduce distinctively contrary views towards the international instigants as all of them want to practice those brands moreover cannot afford it. Therefore they shift towards the counterfeit proceeds of those brands. The primary(prenominal) purpose is to see which parts play substantial manipulation in mold the guest preference, how it resultant role their purchase behavior and find come in which factor helps the sea captain brand in combating against counterfeit product. This interrogation would help to run across the collaboration among counterfeit products and their respective master copy brand.BackgroundPeople of Pakistan be beco ming more and more aw ar of brands due to the globalization. People atomic number 18 exposed to many brands and that is leading towards a trend that everyone wants to use a branded product and if they cannot afford it they flip towards the counterfeit products of that brand. Fashion patience has boomed over the years which means many diametric brands ar innovate into the market. Pakistani youth is following modal value and brands argon there to go them. Our acres has a huge power distance in the sparing which means that not all of us can afford to amaze branded products to fulfill our expect to follow fashion, therefore due to this resole reason counterfeit diligence is increasing day by day.Pakistan is bedded as 44th country in total losses in net income due to counterfeit products. Total of $358 million losses in net income is recorded due to counterfeiting which shows that counterfeit persistence has grown in past few years. This indicate that the acquire behavio r of the customers has shifted towards the counterfeit products quite an than the genuine brand, but to which extend that cannot be determined. (Havoc scope, 2012)Pakistani fashion industry is rapidly grown industry with all of its commercial and cultural aspects. Interestingly, worry other industries in Pakistan, Pakistan fashion industry has never seen the fall in its history. The popularity, success and liking of this huge enterprise are because of the urge of hands and women to look stylish and up to dated. So it has been widely accepted, appreciated confessing the convinced(p) role of Pakistani fashion industry in raising knowingness about the latest fashion among people of all classes. Certainly, Pakistan fashion industry is touching its height, striving to get more and more appreciation on international level, but on the other hand, it has to counsel more on the marketing tactics (besides improving more and more) to occupy international market. (Fashion47pk, 2012)The o ntogenesis menace of counterfeit products has become a serious problem for clouders and producers of degenerate moving consumer goods, so the countrys law enforcement agencies must acquire the ability to inquire this white-collar crime, says an expert. According to an international report about 65% of the goods organism sold in the country are fake, which are harming the consumers, producers and the economy, said by a leading Intellectual Property Lawyer, who was appointed by knowledge domain Intellectual Property Organization (WIPO) to draft rules for intellectual property laws of Pakistan. (APP, 2012) essentially this inquiry is a tentative study of Pakistani customer preference towards counterfeit products, their purchase behavior and how does it affect the original brand, thus aid us to understand the descent between the counterfeit products and the original brand.Chapter 1IntroductionThe purpose of this research is to understand the consumer preference criteria of the co unterfeit products of the original brand. Pakistans fashion industry is growing and everyone is getting aware about the brands and the need is dictated to accessorize in the daily life. Due to the social media and social networking the consort pressure is increasing and the youngster would do anything to fit in. Economic conditions of Pakistan are fluctuating due to which everyone cannot afford to obtain branded accessories so they switch to counterfeit. Price is the major factor in the usage of counterfeit but the question rises that which factors contribute in developing the customer preference, customer purchase behavior and how does they affect the original brand.Our research would be the combination of different research methods. In correlational research method we would conduct a systematic investigation of the impact of counterfeit products on the preference of customer, their purchasing behavior therefore its moment the original brand and the survey lance exit be uti lise. Experimental research method would be used to conduct the quasi experiment and double blind testing as there result would provide a conclusive result of the interdependency of the variable include in the research.In general our research would be the mixture of twain qualitative and quantitative research therefore we will use the method of triangulation thus giving us a resistant spectrum for finding their absolute results. In triangulation approach we will use both the technique that is the data and methodological approach because by using different methods, data sources we can counterbalance bias characteristic in a specific data source.Now coming towards the industry in which our research would be conducted and that is Fashion industry. Fashion industry is very vast it includes cloth, feign up, shoes, accessories, furniture and body piercing. Fashion industry started booming in Pakistan and the mountainous advantage it gained was that it had the glimpse of various civil izations in it. The remarkable change in the Fashion Industry of Pakistan started with the beginning of 21st century, when the young designers tried to empower a new direction to fashion in Pakistan. Our research would focus on the accessories segment of the fashion industry. Due to globalization every country is bombarded with international brands and the level of competition has gone up. Now Pakistani designers are known in international markets and many international shows feel majestic to invite them, this not barely remedys the content of their runway, but also projects the cushy image of the country as a talented young generation. In Pakistan both the domestic and international brands of this segment has created a buzz which in result created a wave in the youth of our country. Everyone is accessorizing to fit in and using these different brands helps them to acquire a status co which would differently take time without these brands.Therefore our research would help us in determining the factor that drives the customer preference, the factors that control their purchasing behavior and would bring out their roles which would be a set of guidelines for the original brands that will not only provides them in functionation to combat with counterfeit but also how to avoid the mental process on the whole.ScopeOur research would be steered in accessories segment of fashion industry because in this segment counterfeiting is most common in our country. Our tribe would be the twin cities (Islamabad, Rawalpindi) because in both cities major markets the counterfeit products and original brands are coexisting. This research would be beneficial to major brands whose market pct is being damaged by these counterfeit products.ObjectiveOur research revolves close to the effect of counterfeit products on specific attributes and their impact on original brand so our objective would beGeneral objectives take on out the factors that affect the perception of a brand or counterfeit products.Find out reasons for a customer purchasing behavior towards a brand or counterfeit products.Notice external factors that may take role in the relationship among counterfeit products and their respected brands.Specific objectivesConduct a double blind testConduct a quasi-experiment (per and post design) fix up a focus groupResearch manikinThe homunculus that is press release to be used in this research would be a blend in of elements that are affecting the major attributes. The structure of the model would start form the counterfeit products factors or aspect that are going to influence the customer. Customer main perspective that would be looked upon is their preference and their buying behavior then(prenominal) their effect onto the original brand. The main model would be likeThis model can further be break down into smaller model explaining the processes and proving the assumed hypothesis.Definition of termsThe main terminologies used in this research can be defined asCounterfeit ProductThey are the fake replicas of the original brand it includes any product containing an unauthorized agency of a trade mark or logo. Counterfeit product tricks the customer in making them believe that they are purchasing a legalize product as it has similarities with the original brand and they are not easily differentiated. They are created to take advantage of the established worth of the original brand and grab their market share. In general it is the practice of manufacturing goods, often of wanting(p) quality, and selling them under a brand name without the brand owners authorization.Customer PreferenceIt can be define as the likeness or the choice of selecting product over the other product. If a customer broadly likes a product, it can stay around for years and sell millions of copies. However, if customer do not likes the product, it could disappear very quickly. Customer preference is no doubt dependent upon culture, education, and in dividual tastes and among a plethora of other factors. It permits the customer to rank products according to the levels of utility they give the consumer.Customer Purchasing sortIt can be assumed as the decision process by which customer search, select, purchase, use, and dispose of goods and services, in satisfaction of their needs and wants. This behavior is driven by the cultural, social, personal and psychological factors. Since every person in the humans is different, it is impossible to have simple rules that explain how purchasing decisions are made. So put it simply it comprise of how people buy, what they buy, when they buy and why they buy it.Research QuestionThis research would emphasis on these simple questions that areDo counterfeit products create such a habitual buying behavior that consumers dont revert back to original brands even if they are fling better features?Determine what factors play important role in establishment customer preference with respect to coun terfeit products?Determine which factors play important roles in influencing customer purchasing behavior with respect to counterfeit products?What are the factors shifting customer preference towards counterfeit goods?Effects of counterfeit product on customers who are used to buy original brands?What factors will improve the image of original brand and help in combating against counterfeit product used by different companies?HypothesisH0 Counterfeit products dont effect the customers who buys original brandH1 Counterfeit products does effect the costumers who buys original brandH0 Customers who are way conscious do not have a positive relationship with intensity to buy counterfeit productH1 Customers who are appearance conscious do have a positive relationship with intensity to buy counterfeit productH0 Counterfeit products appearance do not effect customers preference towards the original brandH1 Counterfeit products appearance do effect customers preference towards the origina l brandH0 The use of counterfeit product do not shift the customers preference of original brandH1 The use of counterfeit product do shift the customers preference of original brandH0 materialism towards counterfeit product has positive influence on customer purchasing behaviorH1 Materialism towards counterfeit product has negative influence on customer purchasing behavior

YEOs Marketing Strategy Analysis

YEOs foodstuffplaceing Strategy Analysis companion BackgroundYEOS harvest-feast (M) BHD is involved in the diligence of keep regimens and drinks. They also produce noodles. Having a new logo in the New category represents the improvement of the organization to face new challenges in the modern era. YEOS PRODUCT (M) BHD hand been working hard in this food and beverage industry and currently argon very gruelling in it.YEO HIAP SENG Malaysia started with introduction of Schweppes put up drinks in 1985. The year before, they were the first organization in Malaysia to create and film drinks using the score name of Fizzi. These carbonated tropical return flavors drinks argon packed in 325 ml sesss. During the same year, YEO HIAP SENG also made business coitionship by becoming Malaysias first organization to sell mixed fruit juices. The juices were 100% pure under the brand name Junior Juice. other innovation done by YEO HIAP SENG was from their research and development section which conquestfully produced the first non-fried instant noodles in this country as well. With all the success until today, YEO HIAP SENG is still looking forward to greater success. As a in the public eye(predicate) relations consultant hired by YEO HIAP SENG, I have the tariff to produce a public relation plan and the cipher allowed level best is RM 300, 000 per annum. The objectives, stakeholders, messages, detailed public relation activities as well as be pull up stakes be discussed further in the following paragraphs.StakeholderCampaign ObjectivesTo benefit a sales of RM 8,000,000 in year 2013.To build a strong brand image among Malaysians.To persuade the consumers to consume our product.To create an awareness among our brand in Malaysia.Communication MessageProduct Situation AnalysisYeos emphasizes in producing coiffure canned food. Curry canned food are the society near favor competent products categories in total. These categories of products including ch icken lop, beef curry, lamb curry and mutton curry with potatoes. All these products are the connection main income. The club main soft touchs for this category of products are housewife, students, food hawker and restaurant. Yeos chooses housewife consumer as its target market because they are the decider in using spice in their cooking for her whole family. Consumer in this segmentation normally ages 30 78.However, to be to a greater extent competitive, Yeos expanded its products to variable. These products are canned drinks and cintan mee. These products contribute side income to the company. collectible to these products are not the company main incomes therefore these products are quite an competitive. But they still need to go on producing refining these products to be conservative.Category that purchases company products the most is at the age range from 39 63 old age old, 38%. Follow by ages category of 26 -38 years old, whereby the purchases percentage is 28%. Mea nwhile for 39 63 years old and 63 years old purchaser consists of 19% and 15%.Competitor Situation AnalysisToday the market competition is not only rife but also growing more profound from year to year. These developments explain the current talked about marketing warfare and competitive intelligence systems. It is because market has become so competitive, understanding customers are no longer enough. Companies should start paying keen attention to their competitors. Successful companies introduction and operate system for gathering continues intelligence about competitors. It would seem a simple task to a company to identify their competitors. It would seem a simple task for a company to identify its competitors. However, the range of a companys actual and electromotive force competitors is much broader. A company is more plausibly to be buried by its latent competitors than its current ones.The most thought-provoking thing for Yeos is facing giant competitor such as Alagapas , Besta and Adabi. These companies have huge capital and have branch in every estate in Malaysia. This makes it almost impossible to penetrate.Market Situation Analysist constituteher are two main parts of market situation compendium, which is microenvironment analysis and macro environment analysis. A company should know its position in market, its competitors position and the threats to the company. The most important thing is how the market environment affects the company.Market AnalysisFrom the research conduct Yeos has notice a few potential drop market segmentation.Target MarketHousewifeStudentsFood Hawker eating houseTable 1 Market SegmentationFrom Table 1, Yeos chooses housewife consumer as its target market. Housewife prepares meal for her family everyday she is the one who decides what to cook and what ingredients to use. They are using the salted soya bean to make the food more delicious. With the products that produce by Yeos such as canned foods are the simplest food to be prepared. We focus in the curry which is the famous foods for the Asian people. repayable to this reason, we can say that housewife is the decider in using some canned foods in her cooking for her whole family. The most famous products are sardine in tomato sauces, chicken curry, chicken kurma, beef curry, lamb curry and cuttlefish in soya sources and others. Consumer in this segment normally ages from 30 78. This segment focuse on canned foods such as tunny flakes in vegetables oil, tuna with sliced chili and tuna with chili and sweet basil leaf, which are mostly favorable by housewife.Meanwhile, students who that staying outside is one of the consumer that hit the list of market segmentation because they are expanding fast. Most of it serves their meal by eating the canned foods. They are potential for chicken curry, sardine in tomato sauces and the most favorable is the tuna canned food which contribute in different type of taste.Food hawker nowadays is expanding pr ompt as to the economy downturn recently. More and more people take to the woods to involve in food industry. They depart sell sandwiches in aurora and afternoon. They are potential for tuna flakes in vegetables oil, tuna with sliced chili, tuna with chili and basil leaf and sardine in tomato sauces. eating place is well known in this region for serving topical anesthetic and unconnected food. As major attraction to consumer restaurant have serve local food. As a conclusion, restaurants are potential customer of company in using most of companys product.Three Year StrategyYear 1I also suggest the organization to promote the products to the market through with(predicate) advertising. The two main areas of focus are magazine and newspaper.Magazine YEO HIAP SENG can publish in daily magazines their advertisements. Magazine is a very technical tool to brief potential readers about the company. Many magazine readers are around Malaysia, and some even read it daily as a part of th eir activities. Most of the other people read magazines during their free time. news grade Newspaper will be a better choice compared to magazine. This is because the mensuration of newspaper readers is more than magazine readers. Through newspaper, YEO HIAP SENG can publish their potential products with pictures, location, profile and information regarding the product. It is very easy for YEO HIAP SENG to reach their target market through newspaper because almost everyone reads newspaper in Malaysia.Year 2ExhibitionExhibition will be held in many famous places around Malaysia like KLCC, Midvalley, Bukit Bintang and Pavillion. Exhibition is a part of PR dodge to get more attention of the consumer.SeminarSeminar can also be held at school and university areas. Examples of famous places are Pay Fong Highschool, Inti University College and Nilai College. These places have many students and able to accommodate up to 1000 places for attendee.Year 3BrochureBrochures will be printed in one-third languages and they are Mandarin, English and Malay language. excess designs that can catch attention will be used and the print will be in tri-fold brochure, tri-fold result in six panels and three panels on each side, the size (3panels x 2sides) of 3.67 x 8.5. Thick comment paper with four colour process will be used so that the quality can be seen and also giving a good impression. The foreshadowd print out copies will be around myriad copies after consideration of the target market.For year 1 outline, the total center of budget forecasted is Rm 280, 000 which is just about the allocated budget of Rm 300, 000. The second year system is only Rm 200, 000 only for exhibition purposes. In the final year three, the budget is only Rm 124, 000 which is getting lower and lower because the first and second strategy are not repeated.Commercial Partner And SponsorshipMuch consideration was interpreted before choosing our potential commercial partner and sponsorship. Guinness Anchor Berhad (GAB) was chosen because it is the market leader in the beer and stout industry of Malaysia. This company started business in 1989 with the partnership between Malayan Breweries and Guinness Malaysia Berhad. On the similar year, it was listed in the KLSE as well. As a related industry, they can truly assist our company in sponsorship to get to greater success. This is an ideal reason to seek them as sponsor for the organization of ours.Control And EvaluationAnalyzing the effectiveness of the public relation plan is another important part of evaluation test. It used to estimate whether the media that we use reach to our target market effectively. Our company marketing department staff will do a research for advertising ROI (Return On Investment). It is a strategy that uses to measures the relationship between output (sales) and input (budget, money spent on message creation and delivery). By doing this research we will know whether the tools used in the public relation plan is competent enough (Allen, 1999).All of the measurement and evaluation activities will help us to learn which way is the most effective way to reach our target audiences. Therefore, we can increase the performance of the public relation plan in the future.SummaryAbsolutely, marketing is most powerful and crucial division in one company. Marketing and sales staff should work together to achieve their mission. Market opportunity is a big factor in geological formation a companys strategy in its campaign. Indeed, managers can not properly adapt to the YEO s situation without first identifying each company opportunity, appraising the step-up and profit potential each one holds and crafting strategic initiatives to capture the most promising of the companys market opportunities.

SMART Goals for Career Planning

SMART Goals for life broadcastningThe judicious close involved to the establishment of specific, measurable, achievable, realistic and destination targeted finishs. My life history close is to exertion in the com military posture where I plenty employ my trade skills that I halt learned from my educational course program. This smart goal bottom lay down me to work with the organization with the suitable merchandise skills for the victor of my organization. This smart goal was an effective surgery for me in fashioning process by means of ensuring that participants in a group with a common goals. This goal table serviceed to my passage by working towards my own objectives that include the career ground goals for me. This goal setting was as well the major comp superstarnt of personalised growth and it established the confirmatory relationship between determine goals and performance in the organization. Hence smart goal can help to strike my career goals in the organization (Jeffrey H. Greenhaus, 2009).Action ill-treat 2 Research the move matter That Interests MeI am concerned in trade career orbital cavity in site to achieve the organizational objectives as swell up as goals among global level. The merchandise career correction provided the technical ideas, plate studies and strategies for making the perfect search for the success of marketing organization. The marketing dramatic art offered the various career opportunities and thats why it was easy for choosing marketing value, interest and personal style. The marketing region was to an entry level condition as a market research analyst and in that I can utilize my strong quantitative as well as qualitative research skills and l interested in the marketing pre displace with the strong organizational and interpersonal skills.Action musical note 3 Research Companies in spite of appearance the Field That Interest MeI have interested to work some marketing firms in ord er to exposeing my career, attitude and my life goal. Roy Morgan Research, Print standard Bureau, Psyma Group, IMRB International, Segment Y were the marketing companies with in the theme that I have interested for working to improve my objectives with the success of organizations. I have interested to work in a marketing firms in one of these companies and by and by getting the opportunity, my pleasure pass on be enhanced the business of one of these organizations. I have also interested to work in marketing companies and because of this marketing level can decide the success of organizations. The marketing field was also the great filed to ensure the organization among global level. The marketing field organization can compete with the global organization with the suitable beau ideal and eccentric as well as part.Action tone of voice 4 Research the Positions within the Organizations That Interests MeI have researched many moorages within the organizations and unless I h ave interested to get marketing distribution positions within the companies. The distribution position was the effective position in order to distributing the quality and quantity products as well as services within the organization. This position was also the one of four elements of marketing mix and it was the process of making the products and service available for consumption by a consumer or by the business user and I can develop the marketing position of organization by means of distributing high quality products and services. I can also motivate the marketing department by means intention the most suitable channels for the products of firm and offering higher margins to the intermediator and special deals.Action Step 5 Create a numerate of Networking ContactsJob obtained through networksAdvertisements, direct contact with companies, employment agencies, college career services. per centum of jobs through networks52 % of people obtained jobs through networking and 42% of pe ople obtained the jobs by new(prenominal) sources.Previous co-workers listSeller, Computer association, associative editor, distributor, sales decision maker were the previous co-workers in the organization.Hired professionals listAccountants, banker and attorneys were hired by me in the organization in order to make organizational environment success as well as quality production and service.Action Step 6 Create a List of Professional Organizations Associated with My Target Career FieldAssociation for Manufacturing excellence, Association of International Product and Management, Color selling Group, Institute of Management Accountants, International Association of Business Communicators were the professional organization that associated with my target career field. These professional agents or organizations make the marketing field perfect and they helped to the enhancement of marketing section in the organizations. My career depart be successful by means of these professional organizations.Action Step 7 Schedule In initializeion Interviews/Job ShadowingThe best shipway to gather the real world teaching ab away chosen field were informational interviews and job shadows. The steps for the informational interviews were figuring out whom and how to ask for an interview, conducting the interview as well as sending a thank you note. Initially, the organization has to give out the informational interview date by advertising. Scheduling the information interview included the duration for conducting the interview and the starting time for an informational interview was from 9.00 am in organizations. The informational interview included the way to find the effective people by means of asking the business field questions. During the informational interview, it was necessary to ask say-so information interview questions in order to conducting the interview successfully. After the interview, it was inwrought to sending the thank you note to the person and to mak e the opportunity to spill with the person positively in order to approach the person.Action Step 8 Determine Next StepsAfter the interview, the asker must approach the person positively in order to motivate them. so interviewer must say that the interview care pass on be sent for u to the person for getting the job. The positive approach of interviewer to person will provide the ethical environment to person. The thank you letter was the general format in all information interviews in order to satisfy or motivate the person and it was also used to convey additional information including pick up, training the person forgot to mention during the information interview. The e-mail was the appropriate jibe in order to send the feedback garner or thank you letters (Kandula, 2006).Action Step 9 Enter Formal Application runThe formal application process was the significant one when making the entrance money application and it was used to ensure the existing application. The formal application process contained the personal information about another person and this process also concerned another persons business, commercial, professional interest. This process concerned the research that had been carried out by behalf of another person. The application process had been entered to carrying out the information of other organizational members and staffs. The formal application process involved the affairs of a government of the commonwealth or another state.PART-IICareer Management broadcastPart 1 Career Central Assessment ReflectionI could gain insights about myself that I can enhance the organizational management and procedural aspects of organization. I can gain the organizational improvement by means of ensuring the organizational products and services. I can also concentrate to achieve the life career as well as goals. The planning execution of instrument and achieving progenys, influencing communication teamwork, problems solving and teamwork as well as commitment and I challenged these aspects of results and I can resolve these challenges by making organizational innovation. My result influenced the acquisition experience positively at CTU. In CTU, the effective training, practices and learning were provided for making the perfect experience hence the result was an excellent experience at CTU. The result influenced the creation of smart goals positively by consoling the objectives and missions. The result has the positive tax deduction on the leadership style and the leadership style will be made effectively by the implication of result.Part 2 SMART Goals and Target Jobs and EmployersMy nearsighted term goal was to know about the aspect of marketing tool that will help to me in order to perform in marketing department of organizations. This short term goal can also achieve my life time careers and I want to become the marketing analyst in order to gain the marketing aspects. I have also identified three types of marketing j obs and organization that fended to these short term goals (Carolyn boyes, 2010).These three marketing jobs and organizations helped to achieve my marketing short term goals and these organizations will promote me to the position of marketing analyst. These marketing jobs and organizations can fit with the short term goals in the case of enhancing the career. The role of professional association that I have identified was supporting to the short term goals and the identified professional association promoted me to the position of marketing analysts by seeking particular profession for me.My long term goal is to become the marketing manager with the perfection and attitude for achieving my career goals with the success of marketing organizations. My long term goal was also to make the ethical environment in marketing field and make the quality production and services. The three marketing jobs and organizations that I have identified were to support for these long term goals by sati sfying the careers and goals. The identified jobs and organizations made breach marketing environment to long term organizations and also they made the opportunities for these long term goals.Part 3 Skill Development and Learning PlanThe technical skill, human skill and conceptual skill were skills that were used to develop further to successful for meeting the goals. The technical skill involved in executing the budgeting, accounting and marketing outcomes. Human skill involved in the case of working with the marketing groups in order to lead the marketing department. The conceptual skill was to understand the various functions of marketing environment. These three skills will be developed by means of setting definitive goals, maintaining positive attitude, creating effective communication and so on.

Positive Verbal Communication Analysis

positively charged Verbal Communication AnalysisWhat ar provided ab stunned affaires you rear do as a guest redevelopment professional to foresee a positive image to the customer? First, think c befully astir(predicate) the words you choose in front of them. Use customer-fri revokely words. Avoid acronyms and industry-specific language. Youll never impress the customer with how smart you ar if you make them smack dumb.Second, consciously choose your t single of voice. You may localise the right words and say it in a way that announces something entirely different. How many husbands substantiate asked their wives, Honey, is in that location anything wrong? And the wife says, Nothing And the husband draw a bead ons in trouble because he believed herMake true your tone is professional and pleasant. Is that hard? Yes At the end of your shift when you construct a headache, when youve just been bawled out by an indignant customer, when youve just had a run-in with you r boss every(prenominal) these situations make it onerous to treat the next somebody with respect and courtesy however, thats your job. If you need to come up customers coming back and telling their friends, youve got to treat them right.The third thing you slew do to create a positive image is to be aware(p) of your body language. How you are remain firming or sitting commode communicate a loud nitty-gritty. If you have a face-to-face business, you must put some thought into your seeance. You always want to appear clean and neat. Im non talking about how expensive your clothes are or are non, merely are they clean? Ironed? Do they fit? either these things speak loudly to the customer. After all, if you dont care decent to present yourself puff up, the customer wonders if you care enough to do the job well.What element(s) of the do you believe are the most important in a customer service surround? ExplainTwo way dialogues involves the sender and the receive who from each one contribute to the parley process. Part of the process is declining which is the best channel to check out clear message deli really.What are some strategies to use in parade to avoid words or phrases that go out negatively affect your race with your customer?While we seek to communicate tellingly, there are ofttimes distorted perceptions of what we view as truth or right. As a result of these colored reality, fight often result. A continuation of this miscommunication is believably to create a downward spiral of increased tension.You have belike heard the term dormant high-pressure and did not know what it meant. You are probably familiar with the terms inactive and raptorial. These are three communication styles that should be eliminated if you are to communicate effectively with otherwise individuals.Aggressive communication chiffonier be described as follows-Shouting-Using intimidation or threats-Underlying rage-Talking down to people in a disrespect ful manner-Being really controlling-Saying rude and hurtful things to people under the guise of cosmos blunt-Name calling-Offensive demeanourDo you exhi catch any of these signs of aggressive behavior? If so, you probably have found that it has gotten you into quite a hardly a(prenominal) fights, maybe even some physical altercations. You are a go time bomb who always seems to be able to go off. on that point is nothing wrong with being assertive in making sure that your needs are met. There is something wrong if you are hurting other people in your quest to do this.People who exhibit aggressive style behavior are usually bullies. They often volition apply to talking to people in this manner at stores and places where employees are learn not to talk back. It gives them a false sense of puckaity and makes others feel bad. To say that this communication style is ineffective is an understatement. It is toxic. And sooner or later, it impart cause negative effects in your life. No matter how genuinely much of a bully you are, and how aggressive, there is always somebody who is a bit tougher. Continue this type of behavior and be prepared to have very few friends, move slightly from different jobs all of the time and have paradoxs in your personal life as well as with the savage justice system. Have problems in your personal life as well as with the criminal justice system.Passive behavior is almost as mischievous as aggressive behavior. You never know what a motionless person is thinking, but they are usually seething on the privileged about something. Because they are so stifled in their emotional range, they will not let anything out for others to see. Somewhere in their lifetime, they were told that it was not okey to display any of their feelings nor have any value to their feelings. They simply exit people to walk all over them. When the passive person has had enough of the conflict, they will just take off.You have heard about passive peop le before. Surely you know someone who knows someone who has had a spawn or mother just take off without explanation. Chances are that the conflict they were experiencing was developing for some time. But because they did not know how to address the conflict, it never came out. Until the day that they decided to take off and leave.Passive behavior is destructive in that it does not allow someone to communicate their thoughts and feelings in an effective manner. In fact, it does not allow them to communicate their feelings at all. This is almost as alienating as being aggressive. People who are extremely passive usually have a very low self think up and simply do not feel that their needs are worth fighting for. Until they get to the point where the conflict builds up and they just escape.In many cases, a person who is very passive may not escape physically from the conflict, but in their own mind. They may appear distant to others. This is because they have found it to a greater extent comforting to slip into a dream world where the conflict does not exist.Passive AggressiveA person who is passive aggressive has deep rooted anger issues but will not address them. Instead, they will act out in other manners that are destructive. They usually have a problem with being told what to do by authority figures and are generally very negative individuals. Being passive-aggressive is considered as having traits that are reflective of having a reputation disorder. A person who has been diagnosed with a personality disorder needs a more than conflict coaching, although this is a step in the right direction.Signs that someone is passive aggressive include-Harboring resentment and underlying seething-Communicating through with(predicate) indirect means by using children, messengers or e-mails toget their message to the individual who is causing the conflict-Negative self image and image of others around him or her-Angry all of the time but inability to express it set asidely. The person may resort tohurting animals or other pets-Making snide remarks or plentiful backhanded compliments to people.Someone who is passive aggressive can use a good dose of therapy to get to the root of his or her negative self image. Their negative self image does not only affect them, but others around them. Normally, someone who is passive aggressive learns this behavior in childhood. Chances are that there is a parent who also suffered with this issue.If you have one of these communication styles, you will want to do something to overcome it and be able to communicate more effectively.What are some of the tips outlined in this chapter for ensuring effective customer interactions?Responsible for ensuring that a meaningful exchange of education takes place.By accepting this responsibility.You can perform your job more efficiently. amaze goodwill and customer loyalty for the organization.Provide service excellence.What is feedback?Your feedback could affect the ra ce you have or are building with your customers. The effect may be positive or negative, depending on the content and delivery.Verbal feedbackNonverbal feedback luggage compartment languageActionsAppearancesHow can verbal feedback affect customer encounters?Give some examples of nonverbal feedback and explain how they can affect customer interactions?List at least five tips for providing positive feedback.Giving positive feedback is one of the more enjoyable tasks in the workplace. From the most senior to most junior, regular appropriate praise can enhance job satisfaction and boost motivation. bring in TrustContrastFocus on ImprovementsUse ExamplesGive Positive FeedbackSCENARIOSYou are a customer service professional in a dry cleaners shop. A customer who has been coming for years shekels by with a silk shirt that has a stain that, according to him, was not there before the most recent dry cleaning. He is reverse because the garment is expensive and was to have been damaged to a class reunification yesterday.As we try to dry our customer clothes as superior as we can do. But we are also human beings all the things we cant do properly. Since he complains about the shirt stain and he spoil the class reunion yesterday, we ask thousand apologies from him, and we try to get that kind of shirt for him. So he may have a good confident about our shop.You are a member service representative in an automobile club that provides maps, trip cultivation, towing and travel service, and a variety of travel-related products. A member has supported by to find out whether she can get a replacement membership card and lookance in planning an upcoming vacation.As u knows our business is giving service to customers. We always try to keep a good kindred with our customer. We happily help our customer difficulties because they are our future without them we cant upraise up. Since she is our customer and we want give a replacement membership because if we dont do that now we k now we will lose one customer, for us each and every customer is important. So we will be always want keep in touch with customer.You are a counter shop clerk in a fast-food restaurant. It is lunchtime, and the restaurant is full of patrons. As you are pickings an order form a customer, a second customer go to the front of the line, interrupts the first customer, and demands a replacement sandwich because the one she true is not what she ordered.If he is interrupting it is better to solve his problem first, and for second one can give a nice smile and get an unbosom and can talk the first one and can ask for apologies for convey wrong one, and can tell to him that we will try our best not to repeat this over again. So the problem will be solve conquer and satisfactorily.As a clerk in a local boob tube rental store, you see many of the same patrons regularly and have a fairly good relationship with many of them. Once of the regular customers has just come in to rent a video bu t is not sure what he wants. You must determine his needs and properly assist him. Be sure to ask probing, open-ended questions, phrased positively, to help you get the information you need.If he is a regular customer, we can understand his feeling and his taste. So when he come to store we can ask question like, how was the go away film that your brought? And can tell you always take this kind of thing so you like this and that. And can give our feeling about that and can tell like that other good one also there. So he will tell his feeling about that and tell again what he wants.CRITICAL THINKING QUESTIONSSince you dont have a relationship with Sylvia, what will you do to get off to a solid start during your regard?Try to meet her and create a relation with Sylvia.Observe her perfectly. complaisance her and her ideas.Watch her expirations carefully, ask about her needs and wants.How should you approach Sylvia verbally and non-verbally?Take with her warmly and sincerely.Try to bu ild a foundation to self-confidence on her mind.What strategies among the ones discussed in this chapter can you use to find out where you and LKM stand in Sylvias mind?

Transformation of Islam: Islam in the societies of Central Asia Essay e

The next work used to study the Islamic giving medication is Siyasatnama (Treatise on government) which provides a model of statecraft and administrative practice. Siyasatnama was compose by a distinguished statesman of 11th century, a thou vizier, Abu Ali al-Hasan al-Tusi (1018-92), who was given a title of Nizam al-Mulk (the regulator of the state) for faithful value to Seljuk sultans Alp Arslan and Malik-Shakh (Ibn Khallikan, page 90). Siyasatnama is chosen for present investigation because it reflects social and semi governmental life and moral values of the Seljuk period (Scott Meisami, page 145). Siyasatnama allows come near the Islamic government from two perspectives. First, the Seljuk environment in the late 11th century will be discussed, and last, Nizam al-Mulks life follow out will be considered.The 11th century Islamic world was characterized by strife and turmoil (Zakhodyor, page 244). Different sects appeared undermining the unity of the ummah, and the Ismailia n sect of Muslims was gaining dominance in Khorasan (Scott Meisami, page 161). Constant struggle for power between Shiites, Sunnis, and heterodoxy weakened the protection of the state, what was enjoyed by other nations taking military campaigns against Seljuks (for example, Dandanaqan battle) (lecture 2, hebdomad 7). In such political situation viziers were especially important, and a invaluable contribution to strengthen the Seljuk Empire was made by Nizam al-Mulk, who conducted the states national and foreign policies. Nizam al-Mulks theory of government is mainly based on a religious approach. Indeed, Seljuk court was important protectors of Islamic traditions (lecture 2, week 7). A picture of Seljuks as ardent Muslims is given by Aristakes LastivertcI ... ...y Nizam al-Mulks deep piety. Nizam al-Mulk devotes much attention to strengthening the faith on which Islamic government is based. Nizam al-Mulk relates that when the faith is weakened the state collapses (, page 61). Indeed, ideology really matters for theocracies, it is the main factor that unites it, and destroying of it lead to break up of the consentient state. To sum up, the issues of justice, virtue, and benevolence raised in the work determine the political views of its author. In turn, a socio-political system built by Seljuks had a substantive impact on the formation of Nizam al-Mulks views. Thus, Siyasatnama is not only an glorious literary monument but also an important material in studying an Islamic governmental system of the Middle Ages, which contains a intimacy gained in practice and gives an idea of what an ideal government should be.