Wednesday, May 22, 2019

Case analysis: music juice

Rocky LU and John Wong, two friends who wanted to build a new Internet punt together, found an interesting c at one timept in Amsterdam that they wanted to import in North America it was a platform based on scrounging where fans could help oneself their favorite musicians by raising money for them. The two entrepreneurs imported the core business model of the company Jellybean. Com and added a few features to differentiate themselves from the existing competitors.However, once the company was created, several problems occurred A new competitor, Clothespin. Net, was launched one month after Injustice, backed by a large campaign. There were additional costs and delays on the implementation of the website. Rocky was lacking coding skills and John didnt have any management skills. This resulted in the deterioration of the relationship between the two friends. Two of the quadruple revenue streams were inefficient, which lead to an insufficiency of venue. Most of the people had the opinion that the website presented no interests In conclusion, the fundamental problems were the lack of experience and skills from the two founders, the lack of interest from the website and the low revenues. Given this situation, Musicale had several options to improve its value proposition. For example, it could improve its marketing campaign or offer more possibilities for users on Its website, like voting for his favorite creative person or raise money or movies or books.These solutions would help the website to have more users, which is the fundamental element of the concept of scrounging. For my part, I think that they could take favour from the help of an outsider. For example, they could contact venture capitalist or business angels. With their experience and knowledge, they would give great advices to the two young entrepreneurs. Moreover, It Is an opportunity for Rocky and John to entertain financing for their startups.

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